Laote Breweries Craft Beer by Zhangyong Hou |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Laote Breweries PRIMARY FUNCTION: Craft Beer INSPIRATION: Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it. OPERATION / FLOW / INTERACTION: With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment. PROJECT DURATION AND LOCATION: The project was launched in Dalian in May 2017 and completed in July 2017. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Spot color printing on aluminium cans SPECIFICATIONS / TECHNICAL PROPERTIES: 500 ml capacity can TAGS: zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration RESEARCH ABSTRACT: With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them. CHALLENGE: - ADDED DATE: 2019-07-17 05:00:04 TEAM MEMBERS (1) : zhangyong,hou IMAGE CREDITS: Zhangyong Hou, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: zhongshihuanmei design PROFILE: This is a fast-moving consumer goods packaging design as the main design direction of the studio, the pursuit of packaging uniqueness, symbolism. Because they believe that only packaging with unique symbols can be noticed by consumers in the display process. At the same time, we should work in the spirit of craftsmen, because the pursuit of value is more important. |
| AWARD DETAILS | |
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Laote Breweries Craft Beer by Zhangyong Hou is Winner in Packaging Design Category, 2019 - 2020.· Read the interview with designer Zhangyong Hou for design Laote Breweries here.· Press Members: Login or Register to request an exclusive interview with Zhangyong Hou. · Click here to register inorder to view the profile and other works by Zhangyong Hou. |
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