DESIGN NAME: Andaluz Skincare
PRIMARY FUNCTION: Skincare Product Packaging
INSPIRATION: The design inspiration came from the ceramic tiles of the Alhambra Palace in Granada, Spain. The tiles, which date back to the Nasrid Kingdom of the 13th century, decorate the interior of the Palace and are considered masterpieces of Hispano-Muslim art.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is secondary packaging design for Andaluz Skincare, an artisanal, organic skincare line based in Andalusia, Spain. Elements of the rolling polygonal tile patterns of Moorish tiles were used, with modern, innovative flourishes. The geologically-inspired colors and ancient decorative patterns are embedded in the design - characteristics of Andalusia that celebrate its unique geography, architecture and history.
OPERATION / FLOW / INTERACTION: These cylindrical packages with removable lids serve multiple purposes. Aesthetically, their eye-catching, bright colors and geometric patterns distinguish the Andaluz Skincare brand from other products in retail spaces. Practically, the 600g cardboard material protects the glass bottles from scratches and breakage in shipping and handling. It also functions as an enclosure for brochure material. Finally, it adds an additional layer of protection to the natural ingredients, which are sensitive to light and heat exposure.
PROJECT DURATION AND LOCATION: September 2019 in Malaga, Spain and final packaging for the products arrived in May 2020
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The designs were created in Illustrator and printed on cardboard as cylinders to hold the bottles.
SPECIFICATIONS / TECHNICAL PROPERTIES: vertical tube: 5.5cm Diameter x 15cm Height
TAGS: andaluz, packaging, design, cosmetic, spanish tiles, skincare, oils, andalusia, organic, spain
RESEARCH ABSTRACT: The packaging design was researched with an objective to distinguish the Andaluz Skincare brand by using decorative elements unique to the region of Andalusia. First, ancient Hispano-Muslim art and tile work was researched online, in books and by visiting the Alhambra Palace in Granada, Spain in person. Then abstracts of the tile patterns were printed and wrapped around the bottles to see which translated best from a flat surface to 3D. Elements of those abstracts were taken and modified by manipulating mathmatical elements such as squares, hexagons and equailateral triangles.
CHALLENGE: Taking the inspiration of the tiles and then finding new ways to reinterpret in a modern layout with relevant colors; and then working with the printers to get them perfect.
ADDED DATE: 2019-06-30 18:11:39
TEAM MEMBERS (2) : Jason Bourguignon and Rebekah Pantaleon
IMAGE CREDITS: Jason Bourguinon and Rebekah Pantaleon, 2019.
PATENTS/COPYRIGHTS: EUIPO Certified trademark: No.015477921
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