Yau Sik San Branding Design by 1983Asia |
Home > Winners > #86955 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Yau Sik San PRIMARY FUNCTION: Branding Design INSPIRATION: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture. OPERATION / FLOW / INTERACTION: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people. PROJECT DURATION AND LOCATION: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea. SPECIFICATIONS / TECHNICAL PROPERTIES: Specialty paper printing, UV, embroidery, reactive printing and hot stamping TAGS: Package design, food, traditional culture, Asian design RESEARCH ABSTRACT: Chinese traditional culture CHALLENGE: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image. ADDED DATE: 2019-05-21 06:45:38 TEAM MEMBERS (7) : Susu, Yao, Fang Yu Qing, Jemay Ho, Zhou Xiao Jie, He Jing and Li Hong Yu IMAGE CREDITS: 1983ASIA PATENTS/COPYRIGHTS: 1983ASIA |
||||
| Visit the following page to learn more: http://bit.ly/2nEYXuK | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: 1983Asia PROFILE: It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world. |
| AWARD DETAILS | |
 |
Yau Sik San Branding Design by 1983asia is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with 1983Asia. · Click here to register inorder to view the profile and other works by 1983Asia. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like 1983asia's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
