Sports Ceramic Aroma Posters by Chao Yang and Yong Huang

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DESIGN DETAILS
DESIGN NAME:
Sports Ceramic Aroma

PRIMARY FUNCTION:
Posters

INSPIRATION:
This series of posters is designed for the 2018 Jiangxi Provincial Games. The Jiangxi Provincial Games were held in Jingdezhen, China's ceramic city, which is well-known in the world. Jingdezhen has a history of ceramic culture for thousands of years. Therefore, the poster design combines ceramic culture with sports.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The special feature of these posters is that they combine sports symbols with ceramic culture to convey urban culture and sports aesthetics. It adopts the representative crafts of Jingdezhen ceramic culture: blue and white porcelain, color glaze and so on, and combines these crafts with different movement symbols.

OPERATION / FLOW / INTERACTION:
Digital Printing Technology

PROJECT DURATION AND LOCATION:
The project started in April 2017 in Hangzhou and finished in August 2017 in Hangzhou, and was exhibited in Jingdezhen in April 2019.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Firstly, photography technology is used to photograph ceramic works of art, and then Photoshop is used to edit and synthesize them.

SPECIFICATIONS / TECHNICAL PROPERTIES:
700 mm x 1000 mm

TAGS:
poster design, chao yang design, Huang Yong design

RESEARCH ABSTRACT:
Poster design combines Jingdezhen city's ceramic culture with sports elements. It disseminates sports spirit and city's ceramic culture through international visual language.

CHALLENGE:
The most difficult part is to translate ceramic works of art into poster design.

ADDED DATE:
2019-04-03 03:36:19

TEAM MEMBERS (2) :
Designer Director: Chao Yang, Yong Huang and Designer: Luxiang Li, Zhonghao Wu

IMAGE CREDITS:
Image #01-05: Designer Chao Yang, HUang Yong, Luxiang Li, Zhonghao Wu

Visit the following page to learn more: http://www.c-idea.com/html/1520/3018/index.ht ml


CLIENT/STUDIO/BRAND DETAILS
NAME:
Organizing Committee of the 15th Sports Games of Jiangxi

PROFILE:
Jiangxi Sports Meet is a large-scale comprehensive sports event held every four years in order to promote the development of sports undertakings in all parts of the province and find and train excellent sports reserve talents. The Jiangxi Provincial Games are the first-class games in Jiangxi Province, which are held only in Jiangxi Province. The Jiangxi Provincial Games began in 1954, and have been held irregularly for many times since then. It was not until the 9th Jiangxi Provincial Games were held in Shangrao in 1994 that the rule of holding them every four years came into being.



NOMINATION DETAILS

Sports Ceramic Aroma Posters by Chao Yang and Yong Huang is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Sports Ceramic Aroma Posters by Chao Yang and Yong Huang is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.



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