DESIGN NAME: Sports Ceramic Aroma
PRIMARY FUNCTION: Posters
INSPIRATION: This series of posters is designed for the 2018 Jiangxi Provincial Games. The Jiangxi Provincial Games were held in Jingdezhen, China's ceramic city, which is well-known in the world. Jingdezhen has a history of ceramic culture for thousands of years. Therefore, the poster design combines ceramic culture with sports.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The special feature of these posters is that they combine sports symbols with ceramic culture to convey urban culture and sports aesthetics.
It adopts the representative crafts of Jingdezhen ceramic culture: blue and white porcelain, color glaze and so on, and combines these crafts with different movement symbols.
OPERATION / FLOW / INTERACTION: Digital Printing Technology
PROJECT DURATION AND LOCATION: The project started in April 2017 in Hangzhou and finished in August 2017 in Hangzhou, and was exhibited in Jingdezhen in April 2019.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Firstly, photography technology is used to photograph ceramic works of art, and then Photoshop is used to edit and synthesize them.
SPECIFICATIONS / TECHNICAL PROPERTIES: 700 mm x 1000 mm
TAGS: poster design, chao yang design, Huang Yong design
RESEARCH ABSTRACT: Poster design combines Jingdezhen city's ceramic culture with sports elements. It disseminates sports spirit and city's ceramic culture through international visual language.
CHALLENGE: The most difficult part is to translate ceramic works of art into poster design.
ADDED DATE: 2019-04-03 03:36:19
TEAM MEMBERS (2) : Designer Director: Chao Yang, Yong Huang and Designer: Luxiang Li, Zhonghao Wu
IMAGE CREDITS: Image #01-05: Designer Chao Yang, HUang Yong, Luxiang Li, Zhonghao Wu
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