DESIGN NAME: Altaona Golf & Country Village
PRIMARY FUNCTION: Website
INSPIRATION: The ring is made up of the letter O from the identity, and symbolises commitment and pride in belonging, moving downwards through the website and flowing among the images.This same symbol is used in the typographies of all titles, to accentuate the gesture during the journey. Illustrated images live alongside photographs, like collectable prints.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: A website that enables users to interact with items that flow, to create an ambience of relaxation and comfort. The ring is a sign of identity that symbolises pride in belonging to a place to live, conceived as a home for imagining a better future.Illustrations and images converge while browsing to create the right atmosphere for the project.
OPERATION / FLOW / INTERACTION: Users move around the site in a fluid and harmonious way that emphasises that feeling of relaxation found in holiday resorts. Users move in 360-degree around the homes in 3D rendering to give users a more realistic idea of the future home. The views of the villas interact, showing highlighted areas selected by the viewer.
PROJECT DURATION AND LOCATION: The project is developed in Murcia from September 2018 to February 2019
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PRODUCTION / REALIZATION TECHNOLOGY: Custom design and Wordpress based developing site.
SPECIFICATIONS / TECHNICAL PROPERTIES: Responsive site adaptive to all devices.
TAGS: site, design, responsive, development, UX
RESEARCH ABSTRACT: This website has several technical and aesthetic aspects. The project manager’s vision of how the property will be perceived in the future, the architect’s creation and the vision of the design team come together to produce a solid, coherent message to transmit by means of the website. Altaona Golf & Country Village is more than a golf resort, it is a place to belong to and to be proud of belonging to, where its inhabitants can imagine their futures. The facet underlying the website is harmony of movement to make browsing an all-encompassing experience.
CHALLENGE: Altaona is a project in development and, as such, it lacks numerous images with which to build the graphics. The main challenge has been to provide the project with graphic resources that will give an in-depth understanding, enabling a juxtaposition of real images and 3D images of villas and illustrations to transmit how the development will look soon. These illustrations are like a collection of postcards that generate the idea of a place to be transmitted.
ADDED DATE: 2019-04-01 16:33:06
TEAM MEMBERS (5) : Project direction: Beatriz Suarez, Art direction & Design: Manel Quilez, Illustration: Borja Torres, Design Assistant:Adrian Marzal and Developing: Llos
IMAGE CREDITS: Illustrations: Borja Torres
PATENTS/COPYRIGHTS: Altaona Golf & Country Village
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