Proporcao Aurea Aplicada Corporate Identity by Pedro Panetto |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Proporcao Aurea Aplicada PRIMARY FUNCTION: Corporate Identity INSPIRATION: The Golden Ratio has been a fascinating study since its discovery in antiquity. Throughout history, great minds of humanity were involved in its study and application. The Golden Ratio is found in nature, arts, architecture, medical sciences, among several other areas. Its universe of beauty and uniqueness in proportion and harmony were the inspiration of this project. 1.618... gives us a myriad of inspirations. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand represents the first world-class online course dedicated to Golden Ratio Applied in Design. Based in Brazil, the course has been reaching creative professionals from the country and different parts of the world. Its Visual Identity exposes the beautiful shapes of the Golden Ratio in a unique way. The visual language conveys the value of study of harmony, historical concept and its beauty. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Golden Ratio, Logo, Brand RESEARCH ABSTRACT: In order to truly understand the Golden Ratio, extensive research was conducted in: ancient and contemporary architecture, works of art, human and nature proportions, design projects using the Golden Ratio, mathematicians of ancient and modern history, and finally, people’s visual perception about the concept of Golden Ratio. A field of study as broad as the Golden Ratio requires a very complete research, exploring its multiple facets. CHALLENGE: The main challenge of the project was to visually synthesize the multiple meanings attributed to the Golden Ratio. The objective was achieved through extensive research and use of semiotics. Another challenge was to elaborate the visual identity using the Golden Ratio, in which it was also fully completed. ADDED DATE: 2019-03-29 20:32:55 TEAM MEMBERS (1) : IMAGE CREDITS: Pedro Panetto, 2018. |
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| Visit the following page to learn more: https://pedropanetto.com/ | |||||
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NAME: Pedro Panetto PROFILE: Pedro Panetto is a Brazilian designer. He has an YouTube channel focused on design. He is also the author of a course on Golden Ratio Applied to Design. In addition, he also works giving lectures in Brazil. Graduated in 2012. His work is focused on the Design of Visual Identities, receiving much attention for his studies and applications of the Golden Ratio. His work has been published on various blogs and pages of design and creativity. He also had his work published in two Design books: "Visual Harmony, Proportions in Graphic Design" by SendPoints, and “LOGO TALKS IV” from publisher Artpower. |
| AWARD DETAILS | |
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Proporcao Aurea Aplicada Corporate Identity by Pedro Panetto is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Pedro Panetto. · Click here to register inorder to view the profile and other works by Pedro Panetto. |
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