Trivago Commercial Animation by Paulina Grondal |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Trivago PRIMARY FUNCTION: Commercial Animation INSPIRATION: The project was inspired by 3d animated movies for kids. All 3d models have characteristic childlike, playful style which brings them closer to toys than real objects. The colour palette was inspired by actual pictures from Spanish coast during sunset. Models together with cheerful, vivid colour palette create the atmosphere of warmth and carefree summer time. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project is 30 seconds spot as a part of new, animated campaign for trivago, for the opening of summer season in Spain. The idea was simple, to zoom from space to Spain and along the way show how many hotels were available to Trivago users. Different styles of architecture compliment each region of Spain.The spot then changed at street level - on a colourful street in Tenerife with peach and pink buildings. It was important for us that the final piece appeals unique to the audience. OPERATION / FLOW / INTERACTION: The main purpose of the commercial is to raise a brand awareness and boost sales. PROJECT DURATION AND LOCATION: Project has been done in May 2018 Dusseldorf Germany. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: The entire production was digital. Starting with 3d softwares, adobe software to colour grading software. SPECIFICATIONS / TECHNICAL PROPERTIES: Quick Time HQ, resolution:1920 x 1080, 25fps, length: 30 seconds TAGS: Animation, 3d, motion graphics, advertising RESEARCH ABSTRACT: Decisions were based on the research made in a preproduction stage. We defined our target audience and main channels. We’ve tested internally couple different versions of the copy and storyboards.Style frames were picked based on carefully prepared mood boards that reflects the atmosphere and taste of Spanish audience. CHALLENGE: The biggest creative challenge was to make a piece that shows high quality design, motions and engaging story but at the same time explains the product in a clear way and is aligned with the marketing goals of the company. ADDED DATE: 2019-03-28 12:18:45 TEAM MEMBERS (4) : Paulina Grondal, Adriano Di Ricco, The Rusted Pixel and Ruy IMAGE CREDITS: Pauina Grondal |
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| Visit the following page to learn more: http://www.behance.net/gallery/67617177/ |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: trivago N.V PROFILE: This project was made for the company called trivago N.V., based in Dusseldorf, Germany. Trivago is an online platform that allows its users to compare prices of thousands of hotels from hundreds of different websites worldwide to help them find the satisfying deal. Trivago has its own in-house agency, responsible for creating online and offline campaigns for different markets and channels. |
| AWARD DETAILS | |
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Trivago Commercial Animation by Paulina Grondal is Winner in Movie, Video and Animation Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Paulina Grondal. · Click here to register inorder to view the profile and other works by Paulina Grondal. |
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