La Bombe Packaging of eclair by Ruis Vargas |
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| DESIGN DETAILS | |||||
| DESIGN NAME: La Bombe PRIMARY FUNCTION: Packaging of eclair INSPIRATION: La Bombe produces delicious eclairs from a family recipe. And with it, their stories. These stories have been translated by Laika into playful and surreal imagery, with characters that inspire lightness and an explosion of joy. The idea is that La Bombe invites you to be part of a dream. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To compose scenes, Laika created surreal characters and scenarios that metaphorically refer to the La Bombe store and its neighborhood. The packaging that carry the eclairs are more than packaging, they are an invitation to taste the product and, above all, to gift someone special. OPERATION / FLOW / INTERACTION: La Bombe eclair packaging are used daily on a large scale. The aspect of choosing the size of the packaging impacts on the relation of choosing the quantity of products that the consumer is willing to buy. For each quantity, a specific packaging. Thus, the affective relationship with the narratives creates an atmosphere of desire for narrative and, of course, product. PROJECT DURATION AND LOCATION: The project started in May 2017 and finished in January 2018 in Sao Paulo, Brazil. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The illustrations of La Bombe were produced from mixed techniques: analog (pencil and ink) and digital (painting). The goal was to build an artisan and unique aspect in the compositions. Printed on offset paper, the boxes have a quick and simple assembly system that allows them to be stored open, optimizing space and transport logistics. SPECIFICATIONS / TECHNICAL PROPERTIES: Packaging printed on Supreme paper 230 g. in offset. Packaging formats: Extra small: print area 360X220 mm / pack 170X50X50 mm Small: print area 360X260 mm / pack 180X90X40 mm Media: print area 460X260 mm / pack 170X180X40 mm Giant: print area 460X300 mm / pack 170X225X40 mm TAGS: Visual identity, Illustration, Packaging, Graphic design RESEARCH ABSTRACT: The Laika method is based on the complete synergy between language skills and pictorial aspects of communication. The project begins with the construction of meaning (semiological aspect) and the need to design small graphic narratives relevant to the brand. The packaging of La Bombe is the result of an extensive branding study to compose the imagery of the La Bombe brand, both pictorially and discursively. CHALLENGE: La Bombe produces delicious eclairs from a family recipe. And with it, their stories. The Laika challenge was to create La Bombe packaging that would bring narratives and, more than that, to compose dreamlike scenes for the brand, with unusual characters, playful and passionate about eclairs. How to be part of a dream. ADDED DATE: 2019-03-28 00:01:46 TEAM MEMBERS (3) : Ruis Vargas, Creative Director and Illustrator, Thiago Siqueira, Designer and Melissa Taminato, account executive IMAGE CREDITS: Arthur Medeiros PATENTS/COPYRIGHTS: Laika design |
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| Visit the following page to learn more: http://www.laika.com.br | |||||
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NAME: Laika PROFILE: Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building. |
| AWARD DETAILS | |
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La Bombe Packaging of Eclair by Ruis Vargas is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Ruis Vargas. · Click here to register inorder to view the profile and other works by Ruis Vargas. |
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