7UP Vintage Pack 2018 Beverage Packaging by PepsiCo Design & Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 7UP Vintage Pack 2018 PRIMARY FUNCTION: Beverage Packaging INSPIRATION: 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, we were able to create a visually rich and engaging platform for the brand to tell a unique and totally 7UP story. This artwork will be key in driving the health and future of the brand across packaging, social and digital content, POS, and other channels. Inspired by 7UP art from different eras, showing that through the years, it’s always felt good to be you. The six commemorative can designs were created in collaboration with different global artists with unique styles and perspectives. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The 7UP vintage cans, available outside the United States, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. Each piece of artwork was inspired by the people, culture and aesthetic of 7UP over the decades. (Fido Dido is a trademark of Fido Dido Inc., and is used with permission. All rights reserved. www.fidodido.com) OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-02-28 22:22:43 TEAM MEMBERS (1) : IMAGE CREDITS: (Fido Dido is a trademark of Fido Dido Inc., and is used with permission. All rights reserved. www.fidodido.com) |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo PROFILE: At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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7up Vintage Pack 2018 Beverage Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.· Read the interview with designer PepsiCo Design & Innovation for design 7UP Vintage Pack 2018 here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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