Pavomea Chickpea Crisp Food Package by Jansword Zhu

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DESIGN DETAILS
DESIGN NAME:
Pavomea Chickpea Crisp

PRIMARY FUNCTION:
Food Package

INSPIRATION:
The special torn-open change is like a metaphor of every single people fighting with a social mask. The prism structure is also impressive, taken from the brand logo and brand culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging design for the new product Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait called “The Lady with the Ermine(1489-1490” served as direct inspiration in creating four female figures reflecting the four different flavours of the product. These figures also represent four different ideal types of women. As a surprise effect, the eye part of these illustrated figures clearly changes when the packages are torn open.

OPERATION / FLOW / INTERACTION:
Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We want to make a hit snack with special design which can be spread online(self-diffusing)

PROJECT DURATION AND LOCATION:
The project started in Jan 2018 in Beijing and finished in March 2018 in Beijing.

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
paper, emboss, Die cut

SPECIFICATIONS / TECHNICAL PROPERTIES:
215*90*90 mm 215*90*90 mm 215*90*90 mm 215*90*90 mm

TAGS:
Structure Renovation, Hit product, Social media self-diffusing product, illustration, Art histoy

RESEARCH ABSTRACT:
We arranged four characters to symbolize four typical kind of girls and each of the figure need to be visually related to the flavour. The first is Ms. Ayako who is a pop idol that loves to collect hats and buy things from second-hand market. She is quiet outside and warm inside, holding a red carp. And she stands for the flavor of Mustard sea moss. The second is Ms. Fiona who is a foreign company executive. She holds a teddy bear and stands for the flavor of pistachio. The third is Ms. Chuan, she is a music producer who enjoys electronic products and futuristic dresses. She holds a fox and stands for the spicy flavor. And the last one is the owner of a dessert store, holding a peacock, standing for a special flavor coming from the traditional Chinese dessert called the date and walnut.

CHALLENGE:
The prism structure and the tore-changing design is quite hard to achieved but we finally did it with the help of the printing factory.

ADDED DATE:
2019-02-28 17:01:18

TEAM MEMBERS (5) :
Designer:Jansword Zhu, illustration:Jansword Zhu, Account:Siran Changchang, Assistant Designer:Sola Wang and Photographer:Zhang Chenglong

IMAGE CREDITS:
Illustrator Jansword Zhu, Photographer Zhang chenglong, Creative Director Jansword Zhu, 2018

PATENTS/COPYRIGHTS:
Copyrights belong to Jansword Zhu/PavoMea, 2018



CLIENT/STUDIO/BRAND DETAILS
NAME:
Jansword Design

PROFILE:
Jansword Design is a design studio focusing on branding, package design and product design in a new style,especially on foods, alcohol and art related cases. As the founder Jansword.Z was graduated from Musashino Art University, it has trilingual communication ability and international understanding to face the internationalized and various needs from clients all over the world, such as GQ, Starbucks, Yokagames, Mobike etc.



NOMINATION DETAILS

Pavomea Chickpea Crisp Food Package by Jansword Zhu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pavomea Chickpea Crisp Food Package by Jansword Zhu is Winner in Packaging Design Category, 2018 - 2019.



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COMMENTS
Giulia Esposito Comment #9504 on December 26, 2022, 4:23 pm
I am absolutely amazed by the skillfully executed design of "Pavomea Chickpea Crisp" food package. The designer demonstrated their ability to create a packaging that is both aesthetically pleasing and functional. The integration of a unique color palette, minimalistic graphics and balanced text creates an eye-catching representation of the product. The overall look of the packaging is timeless and sophisticated. This design truly deserves to be celebrated! Job well done to Jansword Zhu for this incredible packaging design!
Mark Allen Comment #75001 on January 4, 2023, 5:06 am
Congratulations to the winner of the A' Design Award in the Packaging Design Category for their creative and unique design that successfully captures the essence of portrait painting by Leonardo da Vinci. The eye-catching figures of four different types of women symbolizing four different flavors reflect the product's brand culture and logo. The surprise effect of the eye-changing figures when the packages are torn open is a strong metaphor of every individual's journey of self-discovery. The prism structure, combined with paper, emboss, and die cut techniques, is a testament to the designer's skill and hard work.
Elisabeth Clark Comment #76646 on January 4, 2023, 5:53 am
I am absolutely delighted that Jansword Zhu's incredible design work, Pavomea Chickpea Crisp, has been awarded the A' Design Award. This amazing packaging design has successfully captured the essence of Leonardo da Vinci's portrait "The Lady with the Ermine" and has been cleverly incorporated into four female figures that represent the four flavors of the product. This unique design feature is a great surprise effect and truly captures the eye. Jansword Zhu has employed a great amount of research in order to make sure that each of the figures truly represents the flavor that it is supposed to. For example, Ms. Ayako holds a red carp to represent the mustard sea moss flavor, while Ms. Chuan holds a fox to represent the spicy flavor. Furthermore, the prism structure that has been taken from the brand logo and culture is also impressive. This award is a great testament to Jansword Zhu's creative design skills and appreciation for detail. Congratulations to Jansword Zhu for this amazing achievement!

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