LadyPenguin P Wine Tasting Set Wine Package by Jansword Zhu

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DESIGN DETAILS
DESIGN NAME:
LadyPenguin P Wine Tasting Set

PRIMARY FUNCTION:
Wine Package

INSPIRATION:
Synaesthesia is the Key word of this design. Typo-taste Synaesthesia and illustration-taste Synaesthesia. We choose six kinds of typography and six animals to symbolized six characteristic of grape species, and the special flavor of species is also illustrated as beautiful scenery on the label.(like pine and cigar in cabernet sauvignon) Dante stands for Gruner Veltliner, Didot represents elegant Riesling, and Art Nouveau-style fonts for Moscato, Futura (Inspired) for The new world representative Syrah, the gentle Optima for Merlot. Also, the classical layout is much more acceptable than the geometric or simple design in wine market of China, We are in a different stage and context of Wine drinking than western country.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Different from western market, China consumer is still unfamiliar with wine. Most of the consumer don't even know the basic knowledge of wine species, not to tell the subtle flavor difference. This is a tasting set choosing from six different grape species, and we used Six kinds of typography to symbolized six characteristic of grape species, which can be known as Typo-Wine Synaesthesia. Figurative animal illustrations also represent its various features. (like Swan for Riesling, Elephant for merlot..etc.) And also the flavor is shown in the illustration, like mineral and honey flavor in Riesling. The label-reading process is a learning process that not only provoke the interest to the consumer with the product it self, but also the great wine culture that originated from Greek and Rome Empire.

OPERATION / FLOW / INTERACTION:
Mass consumer of China can not read the english brand name longer than 5 characters, thus we deprived "P" from Ladypenguin to emphasize the brand. The logo and brand strategy is also design by our studio and is already uploaded into optional file.

PROJECT DURATION AND LOCATION:
The project started in Jan 2018 in Bejing and finished in April 2010 in Beijing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
emboss, 3D emboss, Pantone sliver877C

SPECIFICATIONS / TECHNICAL PROPERTIES:
bottle 70*70*300mm label 85mm*120mm

TAGS:
Both commercial & educational, Synaesthesia, Wine culture, Font culture

RESEARCH ABSTRACT:
The two main background of Chinese wine market that different from Western Wine market is, the lack of basic wine knowledge of ordinary consumer, and the addiction to the traditional and classic style of wine label. A minimalism graphic style wine label which hit the market in Europe will totally meet it waterloo in Chinese Market, the consumer still mania with the traditional and classic style. So we made a renovation on the idea layer and link the wine culture to font culture as a metaphor. By doing this, We change the dull instruction and learning process to a vivid and eye-catching procedure. the Learning process is like a decoding process that not only provoke the interest to the consumer with the product it self, but also the great wine culture that originated from Greek and Rome Empire.

CHALLENGE:
The Brand Ladypenguin is not only a wine seller, but also a wine online society which has numerous online followers (up to 10,000,000). The CEO Karla Wang graduated from Brown University/Le Cordon Bleu and has her own online wine program and her wine tasting text book with her original system. So the product of Ladypenguin is better to be both commercial and educational. We perfectly achieved this hard goal with this design. The information about the species is usually with a dull instruction book or words. But a integrative etching-like illustration solve the problem with a perfect answer.

ADDED DATE:
2019-02-28 16:29:03

TEAM MEMBERS (5) :
Chief Designer:Jansword Zhu, illustrator:Jansword Zhu, Account: Jinn Liu, Photographer:Zhang Chenglong and Assistant Designer:Sola Wang

IMAGE CREDITS:
Designer Jansword Zhu, Illustrator Jansword Zhu, Photographer Zhang Chenglong, 2018

PATENTS/COPYRIGHTS:
Copyrights belong to Jansword Zhu/LadyPenguin



CLIENT/STUDIO/BRAND DETAILS
NAME:
LadyPenguin

PROFILE:
LadyPenguin is the largest wine society and brand founded by CEO Karla Wang. The brand has a great ambition not only provide wine in good quality to Chinese consumers, but also takes a educator role to spread wine knowledge to the Chinese market in initial stage. Jansword Design is a design studio focusing on branding, package design and product design in a new style,especially on foods, alcohol and art related cases. As the founder Jansword.Z was graduated from Musashino Art University, it has a trilingual communication ability and international understanding to face the internationalized needs from clients all over the world, such as GQ, Starbucks, Yokagames, Mobike etc.



NOMINATION DETAILS

Ladypenguin P Wine Tasting Set Wine Package by Jansword Zhu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Ladypenguin P Wine Tasting Set Wine Package by Jansword Zhu is Winner in Packaging Design Category, 2018 - 2019.



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COMMENTS
Giulia Esposito Comment #9497 on December 26, 2022, 4:21 pm
I am beyond impressed with this amazing Wine Package design! This piece really stands out for its sleek, modern and unique look. Every detail of the design is well thought out and carefully crafted to create a captivating visual presentation. The colours and textures used give the packaging an eye-catching and inviting look. I am sure this set will be a hit with all wine lovers! It is an honour for me to appreciate such a talented work of art. Congratulations Jansword Zhu for this well-deserved A' Design Award win!
Adam Harris Comment #63874 on January 3, 2023, 11:52 pm
I am absolutely delighted by the creativity and innovation behind LadyPenguin P Wine Tasting Set. It is rare to find a product that combines the traditional and classic styles of wine label with educational and informative elements. The use of diverse typographies and animal illustrations to symbolize the various grape species is truly inspiring. The label-reading process itself is an engaging learning experience that gives an insight into the wine culture of Ancient Greece and Rome. It is very impressive how Jansword Zhu managed to create a product that is both commercial and educational. This award-winning work is surely one of the best examples of good design.
Chloe Turner Comment #73042 on January 4, 2023, 4:09 am
I am truly inspired by the creative work of this designer! The LadyPenguin P Wine Tasting Set is an innovative design that uses synaesthesia to create an unforgettable experience of wine tasting. Through the use of typography, animals, and beautiful scenery, the designer is able to convey the unique characteristics of each grape species in a unique and captivating way. The classical layout of the design is particularly impressive, as it shows how the designer has taken into account the context of the wine market in China. This design is truly remarkable and deserves recognition for its creativity and uniqueness.
Mark Allen Comment #74966 on January 4, 2023, 5:05 am
This award-winning work is truly remarkable, showcasing a beautiful combination of typography and illustrations to create a truly unique and exciting way of presenting wines. The design successfully captures the essence of the different grape species and provides a vivid visual experience for the consumer. Furthermore, the blend of traditional and modern elements creates an aesthetically pleasing look that stands out from the competition. An excellent example of a packaging design that is both educational and commercially successful.
Elisabeth Clark Comment #76609 on January 4, 2023, 5:52 am
I'm absolutely in awe of Jansword Zhu's work, LadyPenguin P Wine Tasting Set. It is clear to see the immense amount of research, thought and detail that has gone into this packaging design. The idea of creating a synaesthesia between typography and wine species is genius, and the use of animal illustrations to represent the different flavours of the wines is incredibly unique. It is clear to see that Jansword Zhu has taken into account the Chinese market and the lack of basic wine knowledge among consumers, and have created something that not only looks great, but is also educational and interesting. It is no surprise that this design has won the A' Design Award, and I for one applaud Jansword Zhu for their amazing work.

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