DESIGN NAME: Colours
PRIMARY FUNCTION: Product Exhibition
INSPIRATION: the project was inspired by the trend of gradients.
the company created this huge variety of coloured papers to exhibit so I decided to create a waterfall of colours from the ceiling.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The set-up, designed by Emilio Lonardo for Arjowiggins, revolves around colors. Colored sheets of paper hanging from the ceiling and arranged following gradients and specially designed combinations identify three main areaS: 'Paper Tradition', with the history of the brand, 'Paper Innovation', a relational area between the brand and customers and 'Paper Revolution', an interactive experience designed with Monogrid
OPERATION / FLOW / INTERACTION: Paper Tradition tells, the history of the brand through black supports covered with decorative paper mosaics constitute the cognitive background to illustrate products made using Arjowiggins papers. Paper Innovation, is a lounge area where representatives and customers had the opportunity to discuss commercial issues, was set up with Flash Mate, a versatile product designed by Emilio himself. Paper Revolution, consisted of an interactive installation designed in collaboration with Monogrid.
PROJECT DURATION AND LOCATION: 3-Days
Studio Fotografico Gianni Rizzotti
Via Pastrengo,14, MILAN/ITALY
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: all the exhibition was made using wire tensioned wires to fix to the celing the sheets of paper. black-painted woodden elements with a paper mosaic coverage was used to display some products made with Arjowiggins papers
SPECIFICATIONS / TECHNICAL PROPERTIES: The space is usually a 300sqm photographic altelier.
TAGS: paper, colours, colourscape, interactive
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2019-02-28 13:52:47
TEAM MEMBERS (16) : design by: emiliolonardo_design, Emilio Lonardo, Vittoria Cheli, Elisa Fallani, Elena Montosi, Elena Sofia Nascimbeni, Laura Vergori, , Digital Installation:, Monogrid, , Realization:, MakersHub, , Lounge Area and Curioni
IMAGE CREDITS: All Images : Photographer Sara Mattioli, 2018.
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