DESIGN NAME: Commute Carbon
PRIMARY FUNCTION: App
INSPIRATION: Transportation is one of the largest sources of carbon pollution, and due to the peaking CO2 level, it is urgent that we rethink how we commute. Through market research, user interviews, and technical consultation, Commute Carbon was designed to help solve the global warming problem by helping people reevaluating and reimagining their commute methods.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Reducing carbon footprint is vital to the prevention of global warming, and it relies on each individual to adopt a more sustainable lifestyle. Commute Carbon is an intelligent mobile app designed to reduce carbon emission from transportation by motivating individuals to choose more environmental-friendly commute methods. With features like Route Planning, Commute Logging, Smart Analysis, and Reward Redemption, the app empowers people to understand and reduce their commute carbon footprint.
OPERATION / FLOW / INTERACTION: Users may use this app to plan their commute by simply typing in the start point and end point. The app will show the carbon footprint of each transportation method. Users may log their commute and see their carbon footprint by reviewing the innovatively visualized data. The app also incentivizes green commutes by giving awards (such as discounts for green products) to users for carbon offsets.
PROJECT DURATION AND LOCATION: The design is completed in January 2019 in New York City.
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PRODUCTION / REALIZATION TECHNOLOGY: The design of the app follows a human-centric design process. Design methodologies like user research, journey mapping, persona creation, paper prototyping, and usability testing were used. This app will use location technologies empowered by APIs and mobile devices.
SPECIFICATIONS / TECHNICAL PROPERTIES: iOS and Android native apps
TAGS: app, global warming, commute, user experience, tracking, environment, social good
RESEARCH ABSTRACT: User research was conducted to gain insights into people's pain points and goals. Interviews were conducted with 8 individuals who are interested in choosing a greener lifestyle. Qualitative feedback was gathered, and the feedback was further validated by surveys. Nearly 50 people completed the survey to answer questions about their views on commuting and global warming. Research showed that people want an easy way to log and view their carbon consumption and be rewarded for their effort.
CHALLENGE: The app's success depends on users' active usage. Therefore, the key creative challenge was to create a user experience that is easy to understand, effortless to use, and fun to interact.
ADDED DATE: 2019-02-26 01:46:19
TEAM MEMBERS (1) :
IMAGE CREDITS: Anyi Sun, 2018.
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