DESIGN NAME: Hofex
PRIMARY FUNCTION: Website
INSPIRATION: In order to make this event website design outstanding among the crowd, every element from the colours, design of the logo to the content that are very well crafted. The goal is to resonate with the tastes and preferences of the potential target audience and the prestige food & hospitality trading groups.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: A website for the Asia's leading food and hospitality tradeshow, HOFEX, prides itself in creating professional trading platform that brings together the latest and most exciting food and hospitality concepts, products, equipment, designs and technologies from across the globe Indulge with the worlds most exquisite food delicacies brought by more than 2800 exhibitors from across 74 countries.
OPERATION / FLOW / INTERACTION: Based on the key visual and the golden logo we created, we communicated with our client and transformed the idea into the dark and monotone theme of the website.
PROJECT DURATION AND LOCATION: The project started in April 2018 and launched in October 2018
|
PRODUCTION / REALIZATION TECHNOLOGY: We rebranded the event logo from the traditional apple logo into a golden, repeating pattern logo to represent the prestige and the diversity of the event.
SPECIFICATIONS / TECHNICAL PROPERTIES: Responsive Website
TAGS: Web Design, Event, Hong Kong, Asia, Leading, Food, Hospitality, Tradeshow
RESEARCH ABSTRACT: Instead of most common event websites which overwhelm visitors by tons of information, this website is visitor-oriented to guide visitors to find their desired information and web pages easily.
CHALLENGE: This is not only an attention-grabbing website but that it also communicates the tastes and preferences with the prestige food & hospitality trading groups.
ADDED DATE: 2019-02-24 03:43:46
TEAM MEMBERS (1) : Jerry Lai
IMAGE CREDITS: Jerry Lai, 2018.
|