Low Calorie Line Rice Cakes by Joumana Maalouf - Colorcode |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Low Calorie Line PRIMARY FUNCTION: Rice Cakes INSPIRATION: The inspiration was taken from a mixture of 2 cultures: - The Indian traditional style with the attractive color combination related to the top ranking in the rice production - The European modern style with clean and artistic layout design related to the top ranking in food processing. So the inspiration came from the combination and the strong link between the top Indian rice production and the leading European food processing. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Low calorie, healthy, fun, light were the main target in creating this modern design. In order to allow consumers to connect with the brand and have a marked effect on them, the focus was on: - An artistic touch and watercolor splash provides a light feeling - A joyful color combination gives a fun, energetic experience - A white, transparent part reflects clean, healthy feeling - A modern, stylish typography with overlays and 3 languages FDA international rules are also taken into consideration for global exportation reasons. OPERATION / FLOW / INTERACTION: Horizontal Flow Wrapper that makes a three sealing pillow pack with high performance level. The packaging prevents the product losing moisture, thus prolonging shelf life. The clip is used to close the packaging after opening to prevent the product from drying out. Rice cakes are ready to eat, healthy and delicious round crackers made from puffed rice. They can be eaten for breakfast or as an afternoon snack. There are endless possibilities of toppings you can try, ranging from salty to sweet. PROJECT DURATION AND LOCATION: The project duration was 2 months and the product is now available in supermarkets in Lebanon, UAE, KSA, Kuwait, Iraq, Jordan, Qatar. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design was printed on OPP Matt material. Horizontal Flow wrapper with 3 sealing. SPECIFICATIONS / TECHNICAL PROPERTIES: Big size (18 pieces): 90 mm x 90 mm x 305 mm Small size (3 pieces): 145 mm x 30 mm x 118 mm TAGS: food, snacks, healthy, light, branding, packaging, rice cake, artistic, design, creative, award RESEARCH ABSTRACT: Research: Based on product’s origin, local and international market research. Color combination of Indian style, modern layout of European style. Methods: Adobe Photoshop for splash colors. Different flavors visible in color variations, 2 fixed purple, yellow and 1 varies in upper side and typography. 3 languages smoothly combined with overlapping effect of typography with circle. Results: Based on client’s feedback, package was remarkably appealing on shelf, sales increased locally and internationally. CHALLENGE: Since the printing on OPP Matt is very delicate, the hardest part of the design was the color separation for the printing process in order to obtain strong colors, similar to the ones chosen from the pantone palette. Results were overwhelming showing strong colors and unique products on the shelves. ADDED DATE: 2019-02-22 09:39:55 TEAM MEMBERS (2) : Creative director: Mrs. Joumana Maalouf and Graphic Designer: Mr. Balsam Abou Chakra IMAGE CREDITS: Image #1 Rice Cake Photographer Mrs. Hala Hanna, Variations, 2017 Video Credits: Creative director Mrs. Joumana Maalouf, Graphic designer Mr. Balsam Abou Chakra, Photographer Mrs. Hala Hanna, Animator Ms. Layla Achkar, Music Kristiyan Despodov PATENTS/COPYRIGHTS: Copyrights belong to Colorcode S.A.R.L #1961998, 2017 |
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| Visit the following page to learn more: http://colorcodelb.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Colorcode PROFILE: Founded in 2009, Colorcode is a creative agency in Lebanon that provides quality design solutions to 100+ clients worldwide through a revolutionary mindset. Today, Colorcode is a leader in the packaging design industry, allowing any product to dominate the market with a well-studied target audience and an out-of-the-box package design that exceeds clients’ expectations & committed to adopt two NGOs each year by supporting them and helping them raise awareness. |
| AWARD DETAILS | |
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Low Calorie Line Rice Cakes by Joumana Maalouf-Colorcode is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Joumana Maalouf - Colorcode. · Click here to register inorder to view the profile and other works by Joumana Maalouf - Colorcode. |
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