Tirupati Illustrations Environmental Graphics by Rucha Ghadge

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DESIGN DETAILS
DESIGN NAME:
Tirupati Illustrations

PRIMARY FUNCTION:
Environmental Graphics

INSPIRATION:
The inspiration for these illustrations were the elements used in a typical Hindu ritual - the incense smoke and the flowers offered to the deities. Colors strongly associated with temples are used - golds, reds and blues.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brief was to design wall graphics for Tirupati International airport which represents the culture, identity and traditions of the people of Tirumala and Tirupati. One of the holiest Hindu Pilgrim spots in India, it is considered the “Spiritual Captial of Andhra Pradesh”. The Tirumala Venkateswara temple is the famous pilgrimage temple. The people are simple and devout and the rituals and customs permeate their everyday lives. The illustrations are intended to be wall graphics first and then later can be used for promotional merchandise for tourism.

OPERATION / FLOW / INTERACTION:
The end user will find these graphics when entering the Tirupati airport and as such will be welcomed into the culture of Tirupati.

PROJECT DURATION AND LOCATION:
The project started in November 2018 and lasted for two weeks.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
For the wall - the graphics can be marked out with the help of a projector for guidance and then later hand painted. Alternatively, they can be digitally printed on wall papers and pasted on to the designated wall.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
tirupati, indian, god, goddesses, hindu, religion, mudras, art, flowers, incense, culture

RESEARCH ABSTRACT:
The research included interviews with pilgrims who have visited the temple as well as a few natives.

CHALLENGE:
The challenge in this particular project was making the illustration as respectful as possible and yet modern at the same time considering its applications.

ADDED DATE:
2019-02-21 19:17:29

TEAM MEMBERS (1) :


IMAGE CREDITS:
Rucha Ghadge, 2018.

Visit the following page to learn more: https://www.behance.net/ruchaghadg2186


CLIENT/STUDIO/BRAND DETAILS
NAME:
Rucha Ghadge

PROFILE:
Rucha Ghadge is a graphic design student studying in her 3rd year at MIT Institute of Design, Pune. Currently starting out in her career, her primary focus is illustration based work. The brand has been created for end users to enjoy her art personally.



NOMINATION DETAILS

Tirupati Illustrations Environmental Graphics by Rucha Ghadge is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Tirupati Illustrations Environmental Graphics by Rucha Ghadge is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.



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