DESIGN NAME: Gemdale Zhenyue Sales Center
PRIMARY FUNCTION: Sales Center
INSPIRATION: Among varied design styles, the designer has defined the sales center in new modernism style. In addition to studying on the region, the spaces, the materials and the technologies, the design also takes into consideration the feelings, the lifestyle and the experience of the middle class, trying to reach a balance between life and art, sense and sensibility.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: It is an artistic space which combines modern art with luxury and comfort. The sales center is endowed with both practical and aesthetic functions. It is created to be an art gallery of modernism, purity and aestheticism.
OPERATION / FLOW / INTERACTION: The space is well arranged and decorated with simple and elegant stone furniture, dark-colored tartan carpet, light-colored plain sofas and pure white flowers. Large French window connects the interior space with the outdoor landscapes, providing the visitors with a great view.
PROJECT DURATION AND LOCATION: The project was completed in Nov.2018
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: Luxury gray dominates the space, which makes visitors feel calm and peaceful. The skylight introduces natural light into the space to dialogue with the waterfall on the wall. The flowing water will free people from the hustle and bustle, and allows them to enjoy the unique tranquility. As the light and shadows change, it creates a peaceful and elegant atmosphere which enables the visitors to immerse themselves in the experience of nature and art.
SPECIFICATIONS / TECHNICAL PROPERTIES: Project Area: 1184 square meters
TAGS: Ma Hui, EH+DESIGN, New Modernism, Elegant gray
RESEARCH ABSTRACT: Gemdale Zhenyue is an upgrade project of Gemdale Eminence Series. After 14 years of exploration and practice in Tianjin, Gemdale Group is quite sure of the value of the city. And now it has created a classical residential development in Binhai New Area, which integrates the land value with modern living idea perfectly.
CHALLENGE: Tianjin Binhai New Area is a developing and ecological state-level urban district which deserves a name card. Based on the urban context, the product positioning and the middle class aesthetic values, the designer need to innovate to break the original pattern, creating a sales center which integrates art with aesthetics.
ADDED DATE: 2019-02-20 02:36:20
TEAM MEMBERS (1) : Ma Hui
IMAGE CREDITS: Photographer: A Guang
PATENTS/COPYRIGHTS: EH+ Design
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