WoofPark Brand Identity by Victor Quiroz - IIHB Mexico |
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| DESIGN DETAILS | |||||
| DESIGN NAME: WoofPark PRIMARY FUNCTION: Brand Identity INSPIRATION: The main idea for the project was to create a memorable brand with a modern twist for a Dog space in Mexico City, the name had to be trademarked and the identity clean but playful enough to attract the targeted audience. The latter goals of the brand include Trademarking their own products and services across several channels. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project is inspired by the joyful and playful life of the dogs and the bond of happiness between them and their owners, The brand identity was designed accordingly and complimented with emotive typography, fresh colors, engaging texts copy and an upscale look and feel with images to suit the market for which the brand was intended with aims to build a solid communication printed material and digital media. OPERATION / FLOW / INTERACTION: Printed media for BTL work and digital and social media for ATL approach with costumers PROJECT DURATION AND LOCATION: The project started in Mexico City since 2017, the project is still ongoing. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: For this project, we relied heavily on printed media, specifically offset and to minimize the ecological impact most of it was printed on sustainable paper sources or distributed digitally. The careful distribution of the typography and the balance of the images selected brought each of the communication pieces to a quality level, and the smart text copy gave the premium fell and final touches to a well balanced and straight message. SPECIFICATIONS / TECHNICAL PROPERTIES: Printed Media in Offset Printing, Posters, and cards are in the standard size, for the shirts a sublimation media was used and all print was done in a sustainable paper source. TAGS: dog daycare, brand, identity, branding, design, dog, RESEARCH ABSTRACT: We used our own branding methodology and design approach to deliver a unique result. By visiting and learning about the places that offer similar services we note the lack of a brand and design in this field. The vision of the company and ours was to create a completely different experience for the dogs and the owners by compelling them to pay a premium price for a better service, communicating all that by the design and the visual communication we created. The results were better than expected and the now community of WoofPark is one of the most important in the dog business in Mexico, with opening more branches soon in all the country. CHALLENGE: To create a brand that would resonate with dog owners without being too cute, and deliver a visual result that a company could embrace and grow. Part of the challenge was to upscale service and a product that typically falls on the cheap side and is often related to poor service and low standards. With WoofPark we wanted to give the dogs and the owners a place and a brand they can feel proud of and a part of. ADDED DATE: 2019-02-18 20:43:15 TEAM MEMBERS (1) : IMAGE CREDITS: IIHB Mexico, WoofPark Branding, 2019 PATENTS/COPYRIGHTS: WoofPark® is a brand property of WoofPark S. de R.L. de C.V. and it's used under permission by the owner. all rights reserved, IIHB Mexico, 2019 |
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| Visit the following page to learn more: http://2hb.mx/brandinghome | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: IIHB Mexico PROFILE: IIHB is a highly specialized branding agency in Mexico City, with a focus on developing and re-engineering brands for all markets and segments. As a global agency, they have collaborated with several branding studios and business to make their brands go beyond. |
| AWARD DETAILS | |
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Woofpark Brand Identity by Victor Quiroz-Iihb Mexico is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Victor Quiroz - IIHB Mexico. · Click here to register inorder to view the profile and other works by Victor Quiroz - IIHB Mexico. |
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