Organic Fresh Rice Package by Yong Huang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Organic Fresh Rice PRIMARY FUNCTION: Package INSPIRATION: Based on its characteristics, this design is hoped to express the uniqueness of Wuchang Rice in a more vivid way. Starting from the original growing environment of Wuchang Rice, we draw inspiration from nature, select five animal images, and express the growth state of rice at four different time periods of the day. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The package is presented in a “speaking by the pictures” to show the health and organicity. select five kinds of animals as the core of this creation, through the anthropomorphic expression of the animal image, and hand-painted way to achieve more scene and story design, making consumers can think of the story behind the growth of Wuchang rice through the pictures. The rice grown under natural care is naturally healthier and more organic. OPERATION / FLOW / INTERACTION: Wuchang rice is natural and organic. Based on its characteristics, this design is hoped to express the uniqueness of Wuchang Rice in a more vivid way. Starting from the original growing environment of Wuchang Rice, we draw inspiration from nature, select five animal images, and express the growth state of rice at four different time periods of the day. PROJECT DURATION AND LOCATION: The project began in Xi'an, China in August 2018, was completed in Xi'an, China in December 2018, and was sold in Beijing, China in January 2019. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Environmentally friendly kraft paper Printing white SPECIFICATIONS / TECHNICAL PROPERTIES: 24cmx8.8cmx38cm TAGS: Huang Yong, Organic, Rice, Natural, Healthy, Environmentally Friendly RESEARCH ABSTRACT: Wuchang rice is natural and organic. Based on these characteristics, how to present these unique value points through storytelling? At the same time, how to make the consumers can quickly remember and spread it out. In the end, we select four kinds of small animals in rice fields. In order to make the image more vivid, we use hand-painted way to express the animal with anthropomorphic stories, so that making the consumers can associate the story behind the growth of rice through the picture. The rice that grows naturally under the care of small animals is healthier and more organic. CHALLENGE: Wuchang rice is natural and organic. How to pass these selling points through packaging and present these unique value points through storytelling at the same time, this kind of packaging is really not easy to design, because it is not easy to be figurative! Finally, we found the small animals in the rice fields and presented the animals in anthropomorphic form by hand. ADDED DATE: 2019-02-16 13:27:39 TEAM MEMBERS (2) : Designer:Yong Huang and Copy director：Gu Zhengyang IMAGE CREDITS: Photographer:Hongming Li, Illustrator:Yun Zhang |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: VIEW RICE FIELD PROFILE: View rice field “trust” relationship built by organic fresh rice not only allows the public to eat pure Wuchang fresh rice, but also can share the fresh rice with the fresh rice served by the rice fresh organic rice. , continue to pass "greetings and care", let a gift, turn into twelve greetings. |
| AWARD DETAILS | |
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Organic Fresh Rice Package by Yong Huang is Winner in Packaging Design Category, 2018 - 2019.· Read the interview with designer Yong Huang for design Organic Fresh Rice here.· Press Members: Login or Register to request an exclusive interview with Yong Huang. · Click here to register inorder to view the profile and other works by Yong Huang. |
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