DESIGN NAME: Film Festival
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: Europe calls for travel. Planes, trains, boats and cars lead the life in the region. Yet, a trip is much more than the physical sense of movement. The cinema, from its very birth, is a journey itself. Creators and audience can reach infinite destinations.
The visual identity of the European Film Festival in Cuba was designed with the concept of traveling through cinema and its influence on learning and knowing. This sense of belonging plus the set of graphic possibilities shaped it as a sign of its identity and starting point for further editions.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The concept and design of the event was awarded through a bidding. A compilation of cinematographic works showing the culture and the course of life in the "Old continent", allowing the public to get to know and approach diverse perspectives in subjects of common interest.
The European Film Festival in Cuba is an annual event organized by the
European Union Delegation in Cuba and the Embassies of the Member States, in collaboration with the Cuban Institute of the Art and Film Industry (ICAIC). The realization of this project resulted in a unique experience for all of us who have participated, a chance to grow and help grow the cultural exchange.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The Film Festival took place from June 1 to 11, 2017 Havana. Cuba
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: Serigraphic posters 50 x 70 cm
TAGS: Film festival, Corporate image, Graphic design, Cultural trip, Concept travel, Cuba, Havana,
RESEARCH ABSTRACT: The image of the Second European Film Festival tells of a journey by sea, a scenario that brings many aspects in common between Europe and the Caribbean. "Cinema ahoy!" "Cinema ahoy!" is the slogan to expresses the sighting of the event in the light of cultural exchanges.
CHALLENGE: The main challenge of the project was to find that relevant and sustainable concept able to involve and benefit the public from an accessible space of experiences exchange. An opportunity to better appreciate and put in perspective our universal history.
ADDED DATE: 2019-02-13 12:42:26
TEAM MEMBERS (6) : Art Director: Daniel Plutín, Designer:Daniel Plutín, Designer: Frank Baltodano, Designer: Alberto Nodarse, Social communicator: Yesey Pérez and Music: Rafael Berlanga
IMAGE CREDITS: Daniel Plutín Amigó, 2018.
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