DESIGN NAME: Science is O2
PRIMARY FUNCTION: Student Workbook
INSPIRATION: The front and back cover, in terms of visual design, prompts students to experience fun and intriguing science, which is what O2, our brand for science study books, aims for.
Focusing on brand identity O2 is Science, they actively use scientific actual images and avoid unnecessary visual factors so that they can study science with vivid visual data. By using simple fonts and graphics as a whole, they have expressed mysterious science in high quality.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The most representative book among O2 series is the workbook for students. The cover design makes students feel as if they experience fun and intriguing science through the book.
Using Korean consonant letters, the signature of O2 is placed at the same location on the covers of the series, which shows brand identity in a clear and consistent way. The signature and colors of the brand are also used in brand goods.
OPERATION / FLOW / INTERACTION: It delivers information through vivid graphics which makes students studying science feel interesting. It contains plenty of scientific images and experimental information.
PROJECT DURATION AND LOCATION: This project started in March 2018 and completed in December 2018.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY: The cover, with the book closed, only shows a partial image of science. When it opens, however, it reveals the whole meaning of a specific scientific phenomena that leads to catching a hint of complete understanding. In addition, the Lencell technique on the cover is in harmony with the scientific images. Foil and embossing printing is used on this workbook at a reasonable price.
SPECIFICATIONS / TECHNICAL PROPERTIES: size : Width 210mm, Height 297mm
paper material : Snow White 250g
TAGS: workbook, science, O2
RESEARCH ABSTRACT: Launched in 2002, O2 has strived to provide detailed information about science and increased consumer satisfaction through bold challenges.
Students look forward to its revised edition every semester. Nearly 270,000 among 600,000 elementary, middle and high school students has studied with O2.
Its 24th edition confidently shows its unrivaled position in 2008, ranking first in the workbook market.
CHALLENGE: O2 has experienced lots of trials and errors to establish its visual identity, which covers from elementary through high school, and the cover shows a commanding presence, visualizing its brand essence 'Excellence9; of O2. Various processing methods also contributed to what O2 looks like.
ADDED DATE: 2019-02-07 23:44:23
TEAM MEMBERS (6) : Creative Director : PARK, HANNAH, Designer : LEE, YUNHEE , Designer : LIM, SEHEE, Designer : PARK, KWANGSOO, Designer : MYOUNG, SUJIN and Designer : KIM, JIHEE
IMAGE CREDITS: VISANG Workbook Cover Image #1, VISANG Workbook Cover Image #2, VISANG Workbook Cover Image #3,VISANG Workbook Cover Image #4, VISANG Workbook Cover Image #5
|