Cuyabeno Reservation Packaging by Michelle Rivadeneira

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DESIGN DETAILS
DESIGN NAME:
Cuyabeno Reservation

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The Cofan people, they are an indigenous people native to Sucumbios Province northeast Ecuador and to southern Colombia, between the Guamues River (a tributary of the Putumayo River) and the Aguarico River (a tributary of the Napo River). The most representative item of their clothing is the crown of very striking colors made from animal feathers, in addition, they use feathers in the nose and paint their faces red and black, with achiote and charcoal.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Create a packaging design in which the foreign visitor can take with him a piece of the Cuyabeno Reservation, more than just buying a souvenir, this design represents cultural aspects of Ecuador, in this case, an ethnic group known as "Cofan." The feathers and the color red are essential to identify the Cofan.

OPERATION / FLOW / INTERACTION:
Foreigners can buy a souvenir from the ecological reserve but the package will visually and superficially represent an ethnic culture Cofan that they will know during their visit to Cuyabeno - Ecuador and that they will be able to remember forever.

PROJECT DURATION AND LOCATION:
The project started in 2017 in Ecuador and finished the same year in Ecuador

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This design was made for it to be printed in craft paper and still be functional, this material has ecofriendly and resistant properties.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This design can be adapted in may sizes, from shopping bags to tiny boxes.

TAGS:
Reservation, culture, ecologyc, packaging, design, ecuador

RESEARCH ABSTRACT:
The Cuyabeno Wildlife Reserve is the second largest reserve of the 45 national parks and protected areas in Ecuador. It is located in the Putumayo Canton in the Sucumbios Province and in the Aguarico Canton in the Orellana Province. It was decreed on 26 July 1979 as part of the creation of the national protected areas system.

CHALLENGE:
To create a memorable icon about Ecuador's biodiversity and culture for foreigners visitors.

ADDED DATE:
2019-02-03 23:49:02

TEAM MEMBERS (1) :


IMAGE CREDITS:
Michelle Rivadeneira, 2018.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Designs by Michelle

PROFILE:
Young and future graphic designer and visual communicator of Ecuador, dreamy and spontaneous woman, who seeks inspiration through the conceptual world. I am an Ecuadorian woman who solves problems from the visual point looking for the balance between functional and aesthetic, to offer a better communication according to the needs. I aspire to be a versatile designer, leader in the area, recognized for its graphic quality and concepts applied to design.



NOMINATION DETAILS

Cuyabeno Reservation Packaging by Michelle Rivadeneira is a Nominee in Packaging Design Category.

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AWARD DETAILS

Cuyabeno Reservation Packaging by Michelle Rivadeneira is Winner in Packaging Design Category, 2018 - 2019.



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