Grimm Reality Unbound Publication by Akshita Chandra |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Grimm Reality PRIMARY FUNCTION: Unbound Publication INSPIRATION: My inspiration or rather the starting point for this project were the Grimm Fairytales of Rapunzel, Snow White and the Seven Dwarfs, Cinderella and Red Riding Hood. The tropes taken from these tales are then juxtaposed to recent statements and incidents that happened in contemporary India. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Drawing parallels from the four Grimm’s fairytales such as Rapunzel, Cinderella, Snow White and Red Riding Hood, the project looks at how the good natured cautionary advices have been amplified and played out in our society in a way that they have now become more restrictive and poisonous. I created an unbound publication coming together in a clamshell box encasing 8 individual artworks that are based on at least one of the four fairytales and is correlated to an incident or statement made in India OPERATION / FLOW / INTERACTION: Each artwork is dynamic and adds to the narrative when interacted with. There are tabs, movable parts, and openable doors that can be played around with. The artworks invite the user to interact with itself and helps build the narrative further. PROJECT DURATION AND LOCATION: The project started in January 2016 and ended in April 2016 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Completely cut and assembled by hand. SPECIFICATIONS / TECHNICAL PROPERTIES: The artworks are individually sized. The size of the clamshell box is 10.7 inches x 12.8 inches TAGS: fairytale, craft, handcut, dynamic, popup, design, art, commentary RESEARCH ABSTRACT: The research was almost experimental and associational in nature. The objective of the interpretation or research is simply to map out similarities I found in these morals extracted from the four tales and see how they play out in the contemporary Indian context. Methodology included publication and interview research. Research tools were mostly observations based on the data collected via online research through articles, news sites, published papers, etc. The intention of the project is to be a commentary on these notions and how they play out as more like moral rules and how they become excuses to acutely judge girls for not following them. CHALLENGE: Research challenge was figuring out what to do with the collected data and how to find my own poetics as an artist. The historical and cultural relevance of the fairytales and how best it could be brought to India, which is my personal context. During production, the hardest was to find the best way to figure out the dynamic mechanisms of each artwork that can best represent the respective statement or incident for that particular artwork. ADDED DATE: 2019-01-28 17:31:43 TEAM MEMBERS (1) : Akshita Chandra IMAGE CREDITS: Photographer, illustrator, creator: Akshita Chandra |
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| Visit the following page to learn more: https://bit.ly/2sRbuuD | |||||
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NAME: Akshita Chandra PROFILE: Akshita Chandra is a visual communicator originally from India. She likes playing around with the idea of tactility which manifests a lot in her personal work. She also likes building narratives that require participation with the viewer. Chandra likes to work with interactivity and looks for ways in which she can bring that in in her work. She is meticulous, loves list-making and adores the company of her cat, Hema. She likes satire, reading, and drawing faces of cats when she is bored. |
| AWARD DETAILS | |
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Grimm Reality Unbound Publication by Akshita Chandra is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Akshita Chandra. · Click here to register inorder to view the profile and other works by Akshita Chandra. |
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