DESIGN NAME: Urban Alice
PRIMARY FUNCTION: Restaurant and Bar
INSPIRATION: Urban Alice started with the following question. What if people in their twenties, who are tired of the constant competition in areas such as education and job searching, could have mystical and fun experiences with their unique imaginations, like 'Alice in Wonderland', at least once in their lives? It is a wonderland for youth where they can set the stress of their competitive urban lives aside for a while and drink, eat, laugh, and be together through the cultural activities.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Urban Alice is a new urban lifestyle platform in the area of Ewha Womans University in Seoul.The area was a hub for trend setters during the 90s, but later declined due to a decreased number of visitors. The objective of the project is to revive abandoned shopping center and create a space that will generate the cultural values need to revitalize the area. It is designed as a wonderland for all alices living in the large city, Seoul, and consists of the three stories.
OPERATION / FLOW / INTERACTION: It is designed with three different themes, art gallery, secret garden, and library. The first floor is a pure white space that is used as an open gallery and café where anyone can exhibit their artwork. The first floor is a pure white space that is used as an open gallery and café where anyone can exhibit their artwork. The third floor is a space for learning, where knowledge and cultures are shared.
PROJECT DURATION AND LOCATION: The project started in August 2017 and finished in March 2018. It is located in Seoul, Korea.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: Principal Finishing Materials
Floor-Terrazzo, Polished Tile, Woven flooring.
Wall-Painting, Brick, Tile, ST.S, Mirror, Colored Glass, Wood Panel, Sound panel.
Ceiling-Painting, Sound-Panel, Screen louver, Barisol.
SPECIFICATIONS / TECHNICAL PROPERTIES: Square Measure
1st floor 794m2
2nd floor 1.503m2
3rd floor 1.497m2
Total 3.795,8 m2
TAGS: Restaurant, Bar, Garden, Gallery, Library, Co-working, Lifestyle Platform
RESEARCH ABSTRACT: Urban Alice is targeting female students in their twenties who are enthusiastic about new cultures and experiences.
CHALLENGE: The lifestyle platform is not just a commercial space where people can experience culture produced by a supplier. The goal is to make an open space, in which the supplier provides a space with food and beverage services and visitors create various cultural activities and contents to share with others, creating interaction.
ADDED DATE: 2018-12-22 15:33:44
TEAM MEMBERS (3) : EunHwa Lee, EunYoung Park and Inkyung Jo
IMAGE CREDITS: All photos by Taeho Jung
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