Piedad KeyArt by Guillermo Yborra

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DESIGN DETAILS
DESIGN NAME:
Piedad

PRIMARY FUNCTION:
KeyArt

INSPIRATION:
In order to prepare the audience to an epic Season Finale we created in FOX a Key Art Concept that links directly with the plot of our series Vis a Vis Season 4 (LockUp Season 4). “No mercy”, inspired by The Piety and shows the lead characters representing the glorious ending we are waiting for.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The idea for this keyart was to represent the return of a lead character as the hope and the villain as a hollow who controls everything, all inspired with an iconic classic represent of the piety.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Poster, Design, Inspiration, Series,

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-11-30 11:50:42

TEAM MEMBERS (4) :
Creative Director & Lead Design: Jaime Sainz, Design Coordinator: Daniel Giménez, Production: Guillermo Yborra and Designer: Iñaki Villuendas

IMAGE CREDITS:
Guillermo Yborra, 2018.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Fox Networks Group Spain Creative Services

PROFILE:
Fox Networks Group Spain Creative Services: We create brands and broadcasts, exciting stories that enable people to connect with each other every day across an unparalleled portfolio of media, products, and services. We combine global strength with local expertise to inspire and engage audiences across all platforms, making our brands more relevant and desired. We cover all the production and post-production phases, developing tailor-made creative solutions for content-driven projects from the tv and entertainment industry. More than 15 years in the first row of the Pay TV Spanish Market prove the constant experimentation of our brands: Fox, Foxlife, National Geographic, Nat Geo Wild, and Viajar. A construction process based on a solid visual proposal, a unique communication style, and the constant evolution of our positioning values. Fox Networks Group is 21st Century Fox's primary operating unit for television distribution.



NOMINATION DETAILS

Piedad Keyart by Guillermo Yborra is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Piedad Keyart by Guillermo Yborra is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.



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