DESIGN NAME: Destination Paris Bercy
PRIMARY FUNCTION: BtoB Event
INSPIRATION: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Logo
Business card
booklet
Web site
SPECIFICATIONS / TECHNICAL PROPERTIES: Business card : 85 X 55 mm
booklet : A4
TAGS: event, business, graphic design, paris
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2018-09-29 18:55:11
TEAM MEMBERS (3) : Fanny de Bray (Creative director), Louise Lecarpentier (Copywriter) and Damien Virot (Web developer)
IMAGE CREDITS: Photographe : Maxime Huriez
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