DESIGN NAME: Chica Unusual Blends
PRIMARY FUNCTION: Fruit Infusions
INSPIRATION: This brand is immersed in the graphic universe that accompanies the ideology of fashion and cosmetics to find its own and unconventional form of expression in the world of juices and natural beverages.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Chica started as a packaging project, a label design which evolved into a branding project when this process was considered the creation of the brand. A product manufactured by a small company must be creative when finding its space in the market if it wants to find its place in the world of large-scale consumption.
The space Chica has found is within the horeca channel, wherever gourmet and exquisitely designed products are needed.
OPERATION / FLOW / INTERACTION: The universe of natural juices and drinks is generally represented by unsophisticated graphics, which makes them unsuitable for certain contexts. Chica Unusual Blends provides a sensory experience, beyond the drink contained within.
PROJECT DURATION AND LOCATION: The project was developed in Murcia, Spain during there months at the begining of 2018.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Tintoretto label, stamping and varnish.
SPECIFICATIONS / TECHNICAL PROPERTIES: 250 mm x 195 mm x 65 mm box that include 3 units of bottles
TAGS: label, design, bottle, juice, fruits
RESEARCH ABSTRACT: The project is developed by the hand of the client and his personality, to show his vision of the product and to find together the most appropriate space for him.
CHALLENGE: Achieve a sophisticated feeling in a feasible way for the production budget of the bottle and the final price of sale.
ADDED DATE: 2018-09-25 07:09:53
TEAM MEMBERS (2) : Creative Director and designer: Miguel Angel del Baño. and Creative team: Beatriz Suárez, Miguel Angel del Baño, Manel Quílez.
IMAGE CREDITS: Photographer: La Industrial
Photography Art Direction: Beatriz Suárez
PATENTS/COPYRIGHTS: Copyrights belongs to Chica Unusual Blends 2018
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