E-commerce Backstage Illustration by Jovi Xu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: E-commerce Backstage PRIMARY FUNCTION: Illustration INSPIRATION: We tried to improve the visual identity and spice up dashboard interfaces with some entertainment when proceeding the visual design of our product. We used simple lines rather than large colour blocks to demonstrate professionals in the fast-paced workplace with the intention of capturing their efficient and decisive characteristics, which consequently, formed a unique illustration style. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Normally, login interfaces of ToB products are plain and similar. Therefore, we adopted the design thinking and design methods which were traditionally applied to ToC products in our product design. According to our research, we found that most login interfaces of dashboards failed to establish emotional connections with users. Aiming at bridging the the gap between users and our product, fulfilling their emotional requirements, we considered an illustration which describes a realistic user scenario as an ideal solution. OPERATION / FLOW / INTERACTION: We use Parallax effect to make the illustration more dynamic，interestin PROJECT DURATION AND LOCATION: The project began in May 2018 and is currently ongoing. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Illustrator, Vue. SPECIFICATIONS / TECHNICAL PROPERTIES: Using the image on the left part of Login page, the left side accounts for 60% of the total width. The image is about 800px width. TAGS: parallax effect, illustration RESEARCH ABSTRACT: We will collect illustrations of competing products and the Internet industry, analyze and classify the color schemes and characters of illustrations, vote for the style of everyone's intentions, try to copy these styles, constantly adjust, and finally form the final style of our products. CHALLENGE: The hardest part is the illustrator style positioning.We hope to have a clear difference from the illustration style on the market.We also hope that this style can be accepted by the public, so the yardstick of style is difficult to seize. ADDED DATE: 2018-09-20 09:49:20 TEAM MEMBERS (1) : BAOZUN TICD（Technology & Innovations Center Design），There are 40 people in our team. IMAGE CREDITS: Jovi Xu, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: BAOZUN TICD PROFILE: Focus on e-commerce omni-channel full consumer journey service areas, improve product availability for enterprise intelligent SAAS services. Baozun is the famous brand E-commerce business partner, and a leading digital technology and solution company in China. It not only supports multiple business types but also offers marketing automation function and diversified promotional tools as well as introduces plenty of partners to customers. We present the organized information to customers more effectively, created a distinctive brand style, maintain the design consistency. Make sure the whole interface concise and direct. For this work, we have added story illustrations to the traditional background user interface. The simple presentation of a picture is difficult to reach the user's emotions, but through the method of scenarized story, it can arouse the user's resonance. |
| AWARD DETAILS | |
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E-Commerce Backstage Illustration by Jovi Xu is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Jovi Xu. · Click here to register inorder to view the profile and other works by Jovi Xu. |
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