DESIGN NAME: Belive Happiness
PRIMARY FUNCTION: Visual Identity
INSPIRATION: The foundation is hope to take the professional sexual health value as its background, make use of the power of design, the perfect brand strategy to introduce the brand-new core concept of the brand, and endow sexual health with more positive value; furthermore, it expects that the pure and fresh image can touch the hearts of people in the society to create more positive feelings, and takes sexual health is gradually becoming a kind of fashion attitude to be the core value.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand identity of Belive Happinesss elaborated from the concept of the necessity of two people working together to well-operated happiness, with the combination of the English name initials B and H from Believing Happiness to design into pairs to interpret the type and appearance of Belive Happinesss as its Visual Identity. The sharp-pointed right angles on the identity logo are eliminated, with the smooth sidelines that symbolize the harmonious emotion between two people instead.
OPERATION / FLOW / INTERACTION: With good image, Belive Happinesss guides people to understand more relevant issues about sexual health with the status of the leader of sexual health brand, takes interdisciplinary cooperation as its target, skips the already-established image and the domain framework, and reaches the goal of multidisciplinary exposure. Via the positive and wonderful image to be its background, Belive Happinesss figures out and completes the scattered pieces of the jigsaw puzzle into a clear perception of sexual health step by step, overturns the image and texture feeling of sexual health in the consumers’ eyes, and strides forward toward the potential territory of global sexual health market.
PROJECT DURATION AND LOCATION: The project started in Jun 2015 in Taiwan and finished in Oct 2015 in Taiwan
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Belive Happinesss has a powerful academic background and clinical experiences, fulfills the brand’s core objective by means of the DIY sexual happiness training method, enlightens the cognition of people in the society toward sexual health, assists people in having the sexually happy quality of life, and rapidly achieves a great many phased milestones. After that, it combines sexologists and the cooperative companions with the professional background of design marketing to plunge into the development plan of sexual health products, takes the brand core value to be its original intention, continues providing the brand’s existing commodities and services, and keeps extending all kinds of possibilities of sexual health.
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Because of Believing, Happiness Can be Reached;BELIVE HAPPINESS, Loving Doubleness;Sexual Happiness is a Matter of a Lifetime;Pursuing the Harmonious Relationship to Create Sexual Happiness and Sexual Health is Becoming a Kind of Fashion.
RESEARCH ABSTRACT: Belive Happinesss skips the traditional framework of sexual dysfunction treatment, and combines the physiological and psychological parts to break through the original layout. In fact, comparatively more troubles in sexual function come from the psychological part, and not all of them are actually the physiological problems. However, in the past, there was no such unit that could solve this issue about what exactly were the correct channel and methods to obtain the consultation and do the improvement as soon as possible when people were puzzled by the sexual function problems. Through the good design and the positive image shaping, Belive Happinesss provides a professional knowledge platform. Broadly speaking, Belive Happinesss gets more recognition of people about sexual health via the change by design, offers positive knowledge to the whole society, and conveys the positive power.
CHALLENGE: Belive Happinesss believes that the power of design can change the economic and business landscapes. From undertaking the brand design, we have expected that we can transform it from the consultation offered by manpower to the commodity quantification. Owing to the accumulation of good image during this period, we have successfully stretched from the professional technical level of sexology to the R&D of adult sexual health products, thus expanding an unprecedented brand-new layout of enterprise for BELIVE HAPPINESS, and creating a positive power in the market.
ADDED DATE: 2018-06-25 08:37:34
TEAM MEMBERS (1) :
IMAGE CREDITS: Existence Design Co. Ltd., 2018.
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