Paper Flight Show of papers by Ximena Ureta |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Paper Flight PRIMARY FUNCTION: Show of papers INSPIRATION: A rain of wings and stars, where flowers and leaves also travel in flock. We have created a "winged box", where a Hummingbird, a Crane, an Owl, a Finch and a Dove give life to the project through a luminous paper trip. On each slide, we see a flying bird under a sky of twinkling stars and different floral universes harmonious with each other. Everything takes movement almost without words. We have designed a visual lively scenario of delicate finishes. A silent and poetic object. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This two-dimensional kinetic art object highlights all the possibilities that a great materiality provides to graphic design. The creative challenge consisted in designing a visual scenario of delicate finishes. Each flight, seeks to break with the static and bi-dimensional condition of the impression, presenting itself as birds in full flight, through the aesthetics of the movement that occurs when sliding the inner sheets under the paper screen of the cover stimulating the eye through simple visual effects. OPERATION / FLOW / INTERACTION: It works as a container for six kinetic art designs, printed in six different types of paper, that when introduced under the laser cut screen cover, show the flight dynamics of different types of birds. PROJECT DURATION AND LOCATION: The project started in Janury 2017 in Santiago of Chile and finished in December 2017 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Format 26x17 cm. closed. Cover Box in Curious Matter Black Truffle 380 gr. printed at 1/0 color (silver), placed on the same paper, laser cut. Base cover in curious pink skin of 270 gr. without print + 1 golden leaf, placed in Courious Matter Black Truffle of 380 gr. printed at 2/0 colors + 1 gold leaf. Base and cradle of box in Curious Matter Black Truffle of 270 gr. printed at 2/0 colors, stamped, armed, consider black color failure tape. 5 different pieces 23.7x14.8 cm. all plated to Courious Matter Black Truffle of 270 gr. printed at 3/0 colors. Card 1 in Conqueror Laid Wax of 300 gr., Card 2 in Curious Skin Orange of 270 gr., Card 3 in Corious Skin Emerald of 270 gr., Card 4 in Courious Metalics Lime of 300 gr., Card 5 in Rives Tradition Le Rouge of 250 gr. all printed at 2/0 colors + 2 folios. Box case in Curious Skin Pink 270 gr. printed at 2/0 colors + 1 golden sheet + embossed, glued, armed stamp. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 26 cm x Depth 1,7 cm x Height 17 cm closed. TAGS: Paper Flight, Vuelo de Papel, Antalis, Ximena Ureta, Graphic Design, chilean RESEARCH ABSTRACT: We researched the way in which the eyes trick the mind. All this research coalesced into one conclusion: our visual perception is still too limited to handle all the information provided by our eyes and as a result our minds take shortcuts. Our brain repeatedly chooses the most likely interpretation of what we see. The quest to understand how we perceive the world continues and offers intriguing insights into our perception. CHALLENGE: Paper Flight aims to amaze through a delicate and precise architecture, like a clock mechanism that silently sets the time, in which typographies subtly define the essential. This object was the result of a teamwork effort between designer and printing professionals. Its complexity lies, among other things, in the use of laser technology for cutting high-grammage papers, producing very thin and slightly separated windows that form the screen that allows to visualize the nature of each flight. ADDED DATE: 2018-04-03 15:50:38 TEAM MEMBERS (4) : Art Direction: Ximena Ureta, Graphic Design: Ximena Ureta, Angelica Riadi, Felipe Estay, Production: Juan Rojas and Print: Ograma Chile IMAGE CREDITS: Cristian Navarro Shutterstock Alamy |
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| Visit the following page to learn more: http://www.ximenaureta.cl | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Antalis PROFILE: Since 2004, Antalis Chile is part of the Antalis International Group, a leading global company in the graphic market, with annual sales of around 2.4 billion euros, more than 200 million customers and a global presence that covers more than 40 countries. Incorporating the concept of sustainability, Antalis offers quality solutions in papers and supplies for printing, material for printing large formats, office supplies and packaging, among others. The mission of Antalis Chile is to satisfy the needs for products, technology, services and solutions to any type of organization, public or private, that requires producing graphic communication, through a complete portfolio of products and a software at the forefront of the industry. Antalis is a company dedicated to support and advise all those who belong to the world of printing, offering a wide range of products and tools at the forefront of technology and a personalized, efficient and expeditious service. Under the One-Stop Shopping concept, Antalis offers "everything for the printer", through its five business areas: Paper, Equipment and Supplies, Visual Communication, Packaging and Digital Equipment. An undisputed leader in the graphic industry, Antalis is the representative and exclusive distributor in Chile of the best companies in the industry. |
| AWARD DETAILS | |
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Paper Flight Show of Papers by Ximena Ureta is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Ximena Ureta. · Click here to register inorder to view the profile and other works by Ximena Ureta. |
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