Diavelo Electric Hair Campaign by Diavelo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Diavelo Electric Hair PRIMARY FUNCTION: Campaign INSPIRATION: We are inspired by simplicity. We wanted to create a strong message with a simple identification. Normally bicycle advertising is all the same. It is very technical orientated with a very technical message without any emotions or feelings. We have created a campaign with strong key visuals of people who reflect our target groups. It is a campaign we want to keep over time. repeating the same message. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We have launched a campaign that is radically different from what the bicycle industry normally is doing. The normal standard in the bicycle industry when it comes to key visuals is action pictures with cyclist driving at locations. We have created a campaign with strong key visuals of people who reflect our target groups. It is a campaign we want to keep over time. repeating the same message. We are electric - are you? This is a strong involvement and direct appeal to our brand DIAVELO. OPERATION / FLOW / INTERACTION: The result has been very significant. The fans and followers we have created with the campaign is exactly the target group that we wished for. PROJECT DURATION AND LOCATION: 2 years |
PRODUCTION / REALIZATION TECHNOLOGY: Magazines and billboards SPECIFICATIONS / TECHNICAL PROPERTIES: 297 mm x 210 mm TAGS: branding, advertising, message, visual electric, hair RESEARCH ABSTRACT: Our research showed that marketing campaigns in our industry is very mee to and really not making any relevancy for the end-consumer. With our campaign we bring the ready into our world. At the same time it is a strong simple message we can repeat again and again. And the message is very simple to recognise CHALLENGE: It was very difficult to create the "electric hair illusions" on the pictures. ADDED DATE: 2018-03-21 09:39:31 TEAM MEMBERS (3) : Brian Hoehl, Claus Skytte and Jens Peter Engedal IMAGE CREDITS: Jens Peter Engedal PATENTS/COPYRIGHTS: Logo Copy right: Brian Hoehl |
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| Visit the following page to learn more: http://bit.ly/2psd5FI | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Diavelo PROFILE: Diavelo is a Danish design studio. The Creative Director Mr. Brian Hoehl is one of the most wellknow designers in the world for electric bicycles. We work for many automotive companies all over the world. Our design philosophy is to integrate parts in our design as much as possible in order to create a holistic design. Another discipline that we master is to ingrate design DNA from existing brands into new developments and concepts. Diavelo is one of the most or probably the most award winning studio in the world designing electric bicycles. |
| AWARD DETAILS | |
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Diavelo Electric Hair Campaign by Diavelo is Winner in Advertising, Marketing and Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Diavelo. · Click here to register inorder to view the profile and other works by Diavelo. |
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