DESIGN NAME: Geniator Business Game
PRIMARY FUNCTION: Business Game
INSPIRATION: All items of Geniator identity: logo, playing area, verbal and visual cards is a reflection of the methodological framework presented in a metaphorical form. Together, they create a space with a navigation system in the form of cards, hourglass and resources chalice. Interacting according to the rules of the game, which makes to get participants out the professional framework and to regard the problem in a creative way, the game eventually creates a space designed for decision-making.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Geniator Business Game — is the only game that allows you to create the mechanism of interaction between three planes: strategic planning, business processes and brand communications. Geniator is a synthesis of methods and tools aimed at obtaining all the necessary information from the client, to create the mechanism of interaction of the process participants, to build their shared vision, the goals and ambitions of the brand. They must pass the path specified by the rules and game design.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: 2018, Moscow, Russia
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: game, identity, playing, cards, navigation, logo, brand, strategic, communications
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2018-02-28 16:33:55
TEAM MEMBERS (10) : Author Game: Natalia Vishnevskaya, Co-author: Maria Gorina, Developer of models and content: Anton Nefyodov, Developer of the moderator's guide: Alexey Maslov, Author of mechanics: Grigory Kushner, Content developer: Julia Timashova, Art director: Svetlana Sebyakina, Author of the name Geniator: Evgeny Kolesnichenko, Selection of accessories and organization of testing: Irina Andreeva and Illustrators: Sveta Mullari, Anna Ivanenko, Eugenia Demakhina, Kseniya Panteleeva, Sasha Kravchenko, Anna Rosliakova, Alla Tyakht, Anna Lukyanova
IMAGE CREDITS: Main image is Image #1: Author of the Game Natalia Vishnevskaya / Art Director Svetlana Sebyakina, Optional Image #1: Author of the Game Natalia Vishnevskaya / Art Director Svetlana Sebyakina / Photographer Svetlana Sebyakina, Optional Image #2: Author of the Game Natalia Vishnevskaya / Art Director Svetlana Sebyakina / Photographer Svetlana Sebyakina, Optional Image #3: Author of the Game Natalia Vishnevskaya / Art Director Svetlana Sebyakina / Photographer Svetlana Sebyakina, Optional Image #4: Author of the Game Natalia Vishnevskaya / Art Director Svetlana Sebyakina / Photographer Svetlana Sebyakina
PATENTS/COPYRIGHTS: Copyrights belong to Natalia Vishnevskaya, 2018
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