DESIGN NAME: TETRAPOD BREWING CO.
PRIMARY FUNCTION: Brand Identity, Package and Media Design
INSPIRATION: Based on the design principles of TETRAPOD BREWING CO., the brand design essence such as color, typography, pattern and icons are coherently applied to a wide range of customer interface, expressing TETRAPOD-ness. It is an essential design element that delivers the unique brand image to the customers and gives an original personality to TETRAPOD so that it can be effectively differentiated from the other brands.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Aiming for a creation of a pub that provides trustworthy services in a free and relaxed atmosphere, TETRAPOD’s unique brand image is created along with the slogan, “Bring your own life”, suggesting people to bring their own stories and enjoy, while establishing a new brand identity and a visual system to differentiate the brand from its field.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: BEER, BREWINGCOMPANY, BRANDING, BXDesign, BUSAN, TETRAPOD
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2018-02-26 09:52:36
TEAM MEMBERS (11) : PlusX, Creative Director: Byun Sabum, Shin Myungsup, BX Designer: Kim Hyunwoo, BX Motion Visual Design/2D Motion Design Edit: Lee Jihye, BX Motion Visual Design/2D, 3D Motion Design: Kim Chulhee, Sound Design: Stone Music, Interior Design: Duffii, , , PlusE and CEO : Park Seojoon, Byun Sabum, Shin Myungsup
IMAGE CREDITS: Image #1: PlusX, Image #2: PlusX, Image #3: PlusX, Image #4: PlusX, Image #5: PlusX
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