Mammut Professional cooling by Michael Liebert |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mammut PRIMARY FUNCTION: Professional cooling INSPIRATION: The basic idea was a humorous aproach to the theme "Professional Cooling Technology". I wanted to use simple stylistic device. My inspiration was to combine the past - in this case the ice age - with the present by packing a mammoth into a block of ice. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This work was created for an advertising campain for the company Stolner, a firm producing high quality catering equipment. The title of the campain was "Professional Cooling Without Compromise". The claim is to guarantee good quality of the food as well as maintain the quality with the delivery service. Through the humorous approach, it should be easier for the viewer to get a better access. For finding a good advertising solution I aproached this rather uninspiring theme in a humorous way. OPERATION / FLOW / INTERACTION: This work was created for an advertising campain titled "Professional Cooling Without Compromise". Through the humorous approach, it should be easier for the viewer to get a better access. PROJECT DURATION AND LOCATION: 4 weeks in vienna, austria FITS BEST INTO CATEGORY: Photography and Photo Manipulation Design |
PRODUCTION / REALIZATION TECHNOLOGY: Digital Artwork for an advertising project SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Mammut, Ice, cooling, cold, ice age, commercial, artwork, photography, professional cooling, block of ice, RESEARCH ABSTRACT: A good advertising subject should put a brand or idea in the right light. The bond between the brand and the buyer should be deepened and maintained. These things are not the goal but the means that advertising should use. CHALLENGE: A digital composing is a picture motif composed of different pictures or parts of pictures. There are different types of composing, such as a surreality intentionally created in the image, or photo manipulations, which are difficult to distinguish from a real photo. ADDED DATE: 2018-02-17 17:50:39 TEAM MEMBERS (1) : IMAGE CREDITS: Michael Liebert, 2017. PATENTS/COPYRIGHTS: Michael Liebert |
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| Visit the following page to learn more: http://www.michaelliebert.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: michael liebert photography PROFILE: This work was created for an advertising campain for the company Stolner, a firm producing high quality catering equipment. The Stölner Group is an international supplier of modern machine and stainless steel solutions for almost all areas of guest catering. |
| AWARD DETAILS | |
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Mammut Professional Cooling by Michael Liebert is Winner in Photography and Photo Manipulation Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Michael Liebert. · Click here to register inorder to view the profile and other works by Michael Liebert. |
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