Maker Overnight Oats Brand Packaging by PepsiCo Design & Innovation |
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| DESIGN NAME: Maker Overnight Oats PRIMARY FUNCTION: Brand Packaging INSPIRATION: Brand identity and user experience were inspired by Scandinavian simplicity. The design language embraces simple geometry paired with clean iconography and san serif letterforms while also translating traditional premium cues into a modern interpretation. Simple, natural, and high quality are the design principles we use to create the Maker brand. Black and white with an intense hit of color. Simple iconography to communicate. A few little moments of delight to show you how thoughtful we are. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of premium materials was purposefully done to shift the conversation from just another oatmeal to a breakfast experience. Glass jars showcase the curated real ingredients and reinforce the message of delicious convenience. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2018-02-12 20:09:52 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2017. |
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NAME: pepsiCo Design & Innovation PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands. |
| AWARD DETAILS | |
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Maker Overnight Oats Brand Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2017 - 2018.· Read the interview with designer PepsiCo Design & Innovation for design Maker Overnight Oats here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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