LIFEWTR Series 3 Brand Packaging by PepsiCo Design & Innovation |
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| DESIGN NAME: LIFEWTR Series 3 PRIMARY FUNCTION: Brand Packaging INSPIRATION: LIFEWTR designs provide exposure for emerging artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more. LIFEWTR partnered with the Council of Fashion Designers of America (CFDA) to help emerging fashion designers make their mark for Series 3. Through this partnership, three talented participants of the prestigious CFDA+ spotlight program, were given the career-changing opportunity to have their designs showcased on nearly 40 million bottles of LIFEWTR. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Series 3 fashion designers, Adam Blake Dalton, Tiffany Huang and Ghazaleh Khalifeh, are all focused on the area of textile and print designs. Adam Dalton Blake is a contemporary menswear designer who embraces the colorfully absurd and wildly imaginative. Tiffany Huang is an artisanal womenswear designer who connects to her deep interest in color when approaching design. Ghazaleh Khalifeh is a textile designer whose style focuses on reviving artisanal traditions and cross-collaborations OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2018-02-12 19:46:04 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2017. |
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NAME: PepsiCo Design & Innovation PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands. |
| AWARD DETAILS | |
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Lifewtr Series 3 Brand Packaging by Pepsico Design & Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2017 - 2018.· Read the interview with designer PepsiCo Design & Innovation for design LIFEWTR Series 3 here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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