Watson Vegan Truck Visual Identity by Donvoan Bernini |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Watson Vegan Truck PRIMARY FUNCTION: Visual Identity INSPIRATION: The visual identity is inspired from fast food trends but also from ancient craft store signs which used capital lettering fonts. Finally, the product aiming to be Organic and Premium certified, the visual identity translates this goal with a dominant pastel green color and a refined graphic design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Watson Vegan Truck is a vegan food truck selling burgers on Swiss roads. Vegan products and burgers being extremely popular in recent years, the Watson Vegan Truck (in memory of Donald Watson - founder of the Vegan Society in 1944) targets vegan or flexible consumers willingly to taste vegetarian burgers. The burger dishes on the menu are named after historical figures who adopted a Vegan lifestyle. OPERATION / FLOW / INTERACTION: Watson Vegan Truck is a vegan food truck selling burgers on Swiss roads. PROJECT DURATION AND LOCATION: Location : Lausanne (SWITZERLAND), duration : 7 days, year : 2016 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Food packaging, cardboard, paper, stickers. SPECIFICATIONS / TECHNICAL PROPERTIES: / TAGS: Food, Truck, Vegan, Watson, Font, Type, Graphic, Design RESEARCH ABSTRACT: These different researches were carried out during food trucks festivals: First research was directed towards the food truck in itself. Food truckers usually offer a small selection of dishes. This allows them to have a strong culinary identity. Some, in order to mix restoration and sales stand, offers their own products such as tapenades, beers and local products. CHALLENGE: The challenge was to succeed in mixing the trends of fast food, closely linked to the burger, with the graphic codes of premium products. Finally, give a craft aspect by creating a corporate font all in capital. ADDED DATE: 2017-09-30 16:12:47 TEAM MEMBERS (1) : Donovan Bernini IMAGE CREDITS: © Photography : Donvoan Bernini PATENTS/COPYRIGHTS: © Copyrights Donovan Bernini, 2016. |
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| Visit the following page to learn more: http://www.donovanbernini.ch | |||||
| AWARD DETAILS | |
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Watson Vegan Truck Visual Identity by Donvoan Bernini is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Donvoan Bernini. · Click here to register inorder to view the profile and other works by Donvoan Bernini. |
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