Darkness To Go 3D Animation by Cliffs Studio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Darkness To Go PRIMARY FUNCTION: 3D Animation INSPIRATION: We have seen a movie about a color blinded person who was able to see colors again, which inspired us to come up with this story. In the movie, the patient was very happy and emotional after seeing colors again. We would like to bring this joy and excitement into the animation, so the scenes are all shown in bold, joyful and distinctive way. We hope the patient could watch this animation after his recovery, and wish he could feel the beauty of brightness and color in the animation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Orbis is a charity dedicated to helping the patients with eye diseases. Their advertisements are mostly presented in a dark atmosphere or just expressed in ordinary video. In this activity, we would like to attract the audience's eyes in a spilt second by the delighted animation, in order to encourage the audiences to focus on this activity, light rhythm and bright colors are applied to the animation, a stronger visual impulse brought consequently into the story. OPERATION / FLOW / INTERACTION: In this movie, Preto, Luz and Gift work together, they bring donation from the dark to the colorful world and drive away dark. Preto brings donation and Luz drives brightness to headquarter while Gift transforms love to presents to everyone in need. PROJECT DURATION AND LOCATION: The project started in May 2017 in Macau and finished in August 2017 in Macau, and was exhibited in Macau in August 2017 FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: In anticipation of the advertisement throughout the promotion video in response with extension of the graphic poster, in addition, with the implication of seven abstract scenes designed for the animation, moreover, with usage of Dynamics, motion graphic, animation etc, in result to vitality and fluency of the video, furthermore, with coordination of fast and rhythmic beat music, we desire this can catch the eyes of the audience at once, in consequence of developing the awareness to people with eye disease. SPECIFICATIONS / TECHNICAL PROPERTIES: 1080P HD 16:9 1920X1080 Software:Maya / After Effect TAGS: Animation, Motion Graphic, Orbis, Motion, Graphic, Cliffs Studio, Color RESEARCH ABSTRACT: We have conducted a deep research on colour in our project, which reveals how color matching can intrigue people's interest and curiosity. As the studies of dynamics is significant on creating animation, we will imitate the motions, which would be a strong reference for animators to further develop and refine the animation. We finalize the animation through consistant research between the relations of time, distance and speed. CHALLENGE: As this is a non-profit project, with the insufficiency of funding, we had to put all our work force to finish the project in a short time and the toughest part is the scene production. We cannot directly present what we have in our minds because it will overlook the variety of design elements and the aesthetics of the project. Therefore, we have made a lot of efforts on concept art design in the early stage and tried a lot of color matching. Besides, it is quite difficult to tell the story in the abstract aspect. ADDED DATE: 2017-09-15 12:52:15 TEAM MEMBERS (13) : Branding Design: Hei Chu, Producer: Hei Chu, Art Director: Hei Chu, Art Director: Nono Leong, 3D Director: Ben Cheong, 3D Artist: Eric Leong, 3D Artist: Alan Un, 3D Artist: Terry Chong, Designer: Hei Chu, Designer: Chan U, Designer: Siomeng Chan, Designer: Tramy Lui and Sound Design: Summer Ha IMAGE CREDITS: Image #1: Director Ben Cheong, Darkness to Go, 2017. Image #2: Director Ben Cheong, Darkness to Go, 2017. Image #3: Director Ben Cheong, Darkness to Go, 2017. Image #4: Director Ben Cheong, Darkness to Go, 2017. Image #5: Director Ben Cheong, Darkness to Go, 2017. |
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| Visit the following page to learn more: http://www.cliffsstudio.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Orbis PROFILE: Orbis is a leading global non-governmental organization that has been a pioneer in the prevention and treatment of blindness for over 30 years. Orbis transforms lives by delivering the skills, resources and knowledge needed to deliver accessible quality eye care. Working in collaboration with local partners including hospitals, universities, government agencies and ministries of health, Orbis provides hands-on ophthalmology training, strengthens healthcare infrastructure and advocates for the prioritization of eye health on public health agendas. Orbis operates the world’s only Flying Eye Hospital, a fully accredited ophthalmic teaching hospital on board an MD-10 aircraft. |
| AWARD DETAILS | |
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Darkness to Go 3d Animation by Cliffs Studio is Winner in Movie, Video and Animation Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Cliffs Studio. · Click here to register inorder to view the profile and other works by Cliffs Studio. |
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