Geoluxe Countertop material by Geoluxe

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DESIGN DETAILS
DESIGN NAME:
Geoluxe

PRIMARY FUNCTION:
Countertop material

INSPIRATION:
Geoluxe is inspired by millions of years by nature's research and development. We have developed a technique to recreate and condense the natural stone formation process into a space of minutes. Our unique stone countertop is resistant to heat, stain and scratch to give chefs, designers and architects an unprecedented level of freedom at all moments.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Geoluxe is the latest generation of countertop material. Aesthetic, the closest resemble of Natural marble with homogeneous realistic and continuous marble veins through the entire slab body, depth and richness of colors unlike any other surfaces, the luxurious glossy finish is truly from its polished texture. Functionality, scratch resistance, heat and frost resistance, impact resistance, no color fade away, low maintenance, low porosity, UV resistance and pro-hygienic.

OPERATION / FLOW / INTERACTION:
Geoluxe is a solid manufactured stone product. It was recently introduced to the market. It reflects the same touch and feel of natural materials with the marble's trade mark veins embodied throughout its thickness. Not yet to mention that Geoluxe is more durable than natural marble, it captures the appeal and aesthetic of marble without its drawbacks.It's manufactured the same way that marble is naturally produced by using heat, minerals, and pressure. This stone is highly resistant to staining, gouges, scratches, acid, and heat. This makes Geoluxe a great kitchen countertop option for homeowners who love to cook and entertain.

PROJECT DURATION AND LOCATION:
Geoluxe was officially launched in early 2017 in North America and Canada, along with area coverage in Europe and Asia through our selective distributors.

FITS BEST INTO CATEGORY:
Building Materials and Construction Components Design

PRODUCTION / REALIZATION TECHNOLOGY:
We tried to understand the current inconveniences of existing materials and identified the gap where we can make the difference. The best way to innovate is to observe from the nature by learning how the marble is made. This was how we came up with our Technology. It is the process of imitating long-term geological processes such as the natural formation of lava. This process emulates the same natural metamorphic processes that produce marble, resulting in a breakthrough material called Pyrolithic stone.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimension, 1400 mm x 3200 mm x 20 mm. Surfaces, Polished and Honed

TAGS:
Geoluxe, countertop, kitchen, Pyrolithic stone, marble like, veining effect

RESEARCH ABSTRACT:
Due to a rise of stone market and ecofriendly concern, the new material research was conducted to develop new stone to be used as a substitute of natural marble with better functionality, easier maintenance and the natural marble like appearance. Together with in-depth research like market survey and design fair visit, the result is a global stone trend utilized as a based data collection for Geoluxe product development. Not only does Geoluxe help preserve natural marble resources, but also enhances alternative materials for interior and architectural design.

CHALLENGE:
Our dedication, Geoluxe (by SCG) is the fruitful result of the hardworking effort of more than 50 SCG innovators. It took us nearly a decade to achieve this innovative GeoMimicry technology. The patent of this Technology has been registered in over 20 countries of which include the US, Europe, and Asia. Anyway, the research and development keeps going on for the betterment.

ADDED DATE:
2017-06-26 09:13:44

TEAM MEMBERS (1) :
SCG, GEOLUXE members

IMAGE CREDITS:
All photos are created by SCG Brand Management office

PATENTS/COPYRIGHTS:
Patent Holder, SCG Group Description, Apparatus and method for forming and design pattern in a ceramic tile or slab with prescribed thickness. Patent No. USA, US8333916B2 Europe, EP2036694

Visit the following page to learn more: http://www.geoluxe.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Geoluxe

PROFILE:
Geoluxe is a subsidiary of the largest building material conglomerates in South East Asia the Siam Cement Group, SCG. SCG has carried out business in line with the sustainable development approach under good corporate governance principles for more than 100 years. Nowadays have 290 plus companies’ subsidiaries and associates with 15,000 plus million USD consolidated revenue. SCG is one of the most admired sustainable business leaders in ASEAN. With top class professionals, SCG has been awarded Sector Leader in Building Materials & Fixtures in the Dow Jones Sustainability Indexes, DJSI by Robeco Sustainable Asset Management, RobecoSAM for four consecutive years since 2011.



NOMINATION DETAILS

Geoluxe Countertop Material by Geoluxe is a Nominee in Building Materials and Construction Components Design Category.

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AWARD DETAILS

Geoluxe Countertop Material by Geoluxe is Winner in Building Materials and Construction Components Design Category, 2017 - 2018.



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