LIFI Active Ecological Packaging by Edmundas Jankauskas

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DESIGN DETAILS
DESIGN NAME:
LIFI

PRIMARY FUNCTION:
Active Ecological Packaging

INSPIRATION:
By different counts, every year we lose almost 1/3 (which is almost 1.4 billion tonnes) of the food we grow and produce. With this amount of food we could feed one billion people and defeat starvation. At the same time we throw immense amounts of plastics into our environment. These two major problems gave the ground inspiration to create a packaging and a product which would allow consumer to grow their own food and reduce the amount of trash.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
LIFI is made of two parts: an active ecological packaging and herb seeds. The package is hand made of processed fallen tree leaves and filled with seeds. When user opens and waters the product, packaging starts to dissolve and helps plant to grow. In-store found herbs are usually packed in plastic, while this product is an alternative. This package could be used many times or just thrown away as it is nature friendly.

OPERATION / FLOW / INTERACTION:
After the purchase consumer is required to remove the cover and water the seeds so they would start growing.

PROJECT DURATION AND LOCATION:
Project is a result of 2 year (2015-2017) Master studies in Vilnius Academy of Arts.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Most of the fallen leaves, collected in the city parks, are often burned thus losing energy. It is a great material full of minerals and easy to form. The leaves are washed and crushed with a mixer, producing fiber, which then can be put into mold, compressed and dried. The final result is a strong package full of minerals. A graphic representation of herb is used on the labels combined with the hand written fonts to create a personalized feeling and to establish a connection with a consumer.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Each package is a cube with dimensions of 100mm. It is the recommended size for the herbs to grow. For the labels an ecological paper (Cyclus Offset) was chosen to minimize an impact to the environment. For the same purpose only two colors are used for the print (black and green).

TAGS:
active, packaging, ecological, leaves, trees, plastic

RESEARCH ABSTRACT:
By analyzing an impact of social, economical and environmental changes to packaging (and vice versa) I managed to distinguish three main categories of future packaging: interactive, active and smart. Active packaging is the only one which is able to make an impact on how the product is consumed without asking for interaction from the consumer. An example would be a sustainable packaging. Therefore, this category was selected as a base for this creative project.

CHALLENGE:
The biggest issue that had to be solved was finding the correct process to turn fallen tree leaves into a packaging and then optimizing it.

ADDED DATE:
2017-06-16 08:05:56

TEAM MEMBERS (1) :
Project supervisor: assoc. prof. Robertas Jucaitis

IMAGE CREDITS:
Edmundas Jankauskas, 2017.

PATENTS/COPYRIGHTS:
Copyrights belong to Edmundas Jankauskas, 2017.

Visit the following page to learn more: http://www.creatium.lt/lifi/


CLIENT/STUDIO/BRAND DETAILS
NAME:
LIFI

PROFILE:
LIFI was first created and developed by packaging designer Edmundas Jankauskas during his Visual Communication Design master's degree studies (2016-2017) in Vilnius Academy of Arts (project supervisor assoc. prof. Robertas Jucaitis). The idea for the project came out of theoretical analysis of the impact of culture on visual and functional abilities of packaging. By analysing historical changes in the packaging design, one can see that both society and packaging are eligible in making impact on each other with the purpose of solving most difficult economical, environmental and social problems. One of the biggest problems of today's modern consumerist economies is high rate of food loss. We loose almost a third the food we produce and at the same time we have around 1 billion starving people. If we could eliminate food loss (in farms, production sites, shopping centers and homes), with the same amount of food we could end starvation for the first time in history of humanity. LIFI offers users option to grow their own vegetables and spices at home, thus partly eliminating the need to buy plastic-packaged food. By using the packaging, made of 100% reneweable materials (fallen tree leafs) we sell numerous different herbs and spices that you can easily grow in your kitchen. We use active packaging, so when watered it starts to degrade internally and release minerals needed for the plant to grow. We hope that by giving people easy and practical solution to grow food, we also educate them and spread the word of efficiency and ecological way of living.



NOMINATION DETAILS

Lifi Active Ecological Packaging by Edmundas Jankauskas is a Nominee in Sustainable Products, Projects and Green Design Category.

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AWARD DETAILS

Lifi Active Ecological Packaging by Edmundas Jankauskas is Winner in Sustainable Products, Projects and Green Design Category, 2017 - 2018.



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