Create Your Own Moon Moon Cake by Lam Cheung and Yi Lau |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Create Your Own Moon PRIMARY FUNCTION: Moon Cake INSPIRATION: Gifting during Mid-Autumn Festival is so common in Hong Kong that the true meaning maybe lost within the excessiveness. The festival celebrates family reunion, what could that be reflected with design? The designer was inspired by the bland dinner gatherings, and want reengage people in communicating with their family. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Create your own moon builds on the meaning "Time of reunion" during the Mid-Autumn Festival. An one of a kind rounded shape mooncake that mimics the golden moon was a customary designed. The user can create a miniature moon with his/her beloved ones, to share the sweetness of reunion time together implicitly. The colourful powder drizzled on the unique mooncake symbolizes creativity and vibrancy. Thro OPERATION / FLOW / INTERACTION: The unique round shape mooncake is a blank canvas to users creativity. Transformation happens in the users own hand. As the colour edible powder sprinkles, magic happens PROJECT DURATION AND LOCATION: This project started in June 2015 and finished in August 2015. Premium versions were delivered to clients in Hong Kong. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The production of the mooncake require careful calculation of time and temperature. Many food safe materials were sourced for the whole project. There are two versions of the packaging, acrylic made and cardboard box. Each material require a slightly different structure. Two production companies were hired for the two versions. Constant communicated were made to ensure both versions pairs with each other. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Food Packaging, Seasonal, Packaging, Mooncake, Asia, Minimal, Hong Kong RESEARCH ABSTRACT: Research for the interactive process happened during conversations with friends and family from different age groups. The participants share how their experience of Mid-Autumn Festivals changes through out the years. The studio also collected feedback after, and received heart warming results such as happy family photos with their own moon. CHALLENGE: While the designers happily embraced creative and structural obstacles, the making of the mooncake was the most challenging. Traditional moon cake is layer with three ingredients that cooks at different temperatures. The making of the mooncake was difficult even for professional bakers. After days of trail and error with ruptured mooncake crumbs, the designers found alternate ways in achieving the custom round shape. ADDED DATE: 2017-04-28 09:21:34 TEAM MEMBERS (2) : Lam Cheung and Yi Lau IMAGE CREDITS: Image #1 : Art Direction / Photographer Lam Chueung, Art Direction Lau Yi, Create Your Own Moon, 2015. PATENTS/COPYRIGHTS: Copyrights belong to Lam Cheung, Yi Lau, 2015. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: invisible PROFILE: invisible is a Hong Kong based design studio founded by Lam Cheung in 2013. Specialized in branding, identities, packaging, environmental graphics, print, publications, website design, art direction and photography. Having work with clients from retail and services, artistry, government bureau and educational organizations, user based design is what drive our unique concepts. Each solution remains unique to the brand and its audience. The result should maintain the brand image also enhancing users' perception and experience. |
| AWARD DETAILS | |
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Create Your Own Moon Moon Cake by Lam Cheung and Yi Lau is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Lam Cheung and Yi Lau. · Click here to register inorder to view the profile and other works by Lam Cheung and Yi Lau. |
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