Stroofee Stroop Waffle by Matter |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Stroofee PRIMARY FUNCTION: Stroop Waffle INSPIRATION: We were inspired by the current age of communication packaging, and how the brand has the ability to strongly interact with its audience through a strong packaging design. By having a product that already looks interesting, this gave us the inspiration to utilise this product shot as the main means of communication with our consumer. UNIQUE PROPERTIES / PROJECT DESCRIPTION: With the created name playing the role of sounding like an entertainer brand, as per our strategy and positioning, the rest of the packaging presented a new take on the universal language of emotions and characters, making the visuals represent the flavour in an engaging manner that instantly resonates with the feeling you get out of each flavour. OPERATION / FLOW / INTERACTION: N/A PROJECT DURATION AND LOCATION: The entire project took place in Cairo, Egypt. The first phase, which is naming, started in July 2016. Then, after approval, we moved into the design phase. The design was ready for printing in December, 2016, and hit the market in early 2017. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Roto Printing SPECIFICATIONS / TECHNICAL PROPERTIES: 12mm x 10mm TAGS: waffle, stroop wafel, flavour, packaging, design, Matter RESEARCH ABSTRACT: The research included studying the market, and determining a brand gap, based on which we can build our brand persona in order to best communicate with our target audience. CHALLENGE: The main challenge was that this is a new market, and a market that is seen as mature and classic. This product is not very known in the Egyptian market, and so penetrating the market in a way that pushes the consumer to try out this unfamiliar product was key, and relied heavily on the packaging design to show the brand's persona, as well as make the product look appealing. ADDED DATE: 2017-04-06 22:50:19 TEAM MEMBERS (10) : Islam Hassan, Amr Fekry, Mona Aly, Majd El Sherif, Alia Oraby, Mohamed Afifi, Mariam Hamdy, Dina Aly, Mohamed Abbass and Maykel Daoud IMAGE CREDITS: Matter, 2016. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Matter PROFILE: Matter is a leading branding agency in the Middle East, specialised in creating brands with a strong brand story and personality, one that remains consistent starting from the strategy and naming, to the identity and packaging. They have cultivated long term partnerships with a wide range of clients, starting from strong regional players, big multinationals like Heinz, Pepsico, Americana and Nestle, to national and regional startups. |
| AWARD DETAILS | |
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Stroofee Stroop Waffle by Matter is Winner in Packaging Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Matter. · Click here to register inorder to view the profile and other works by Matter. |
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