DuePiùTre – Più Che Hamburger Visual Identity by Laura Ferrario |
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| DESIGN DETAILS | |||||
| DESIGN NAME: DuePiùTre – Più Che Hamburger PRIMARY FUNCTION: Visual Identity INSPIRATION: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination. UNIQUE PROPERTIES / PROJECT DESCRIPTION: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in April 2015 in Milano and is going on now concerning social and communication FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion RESEARCH ABSTRACT: - CHALLENGE: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden. ADDED DATE: 2017-03-27 14:21:29 TEAM MEMBERS (3) : Creative Director: Laura Ferraio, Photo: Sauro Sorana, Chiara Zoppei and Copy: Mauro Marinoni, Chiara Villa IMAGE CREDITS: Fotoforma |
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| Visit the following page to learn more: http://duepiutre.it | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ferrariodesign PROFILE: The studio is specializes in visual communication consultancy for companies and in this the client is assited at 360°: logo design, corporate identity, catalogs, brochures, exhibition design, packaging and digital. Ferrariodesign worked as a Graphic Designers for over 20 years, aiming to face every single project by asking: who is the message to be communicated aimed at and how can be reached the end user in the simplest and most immediate way. In fact, the phrase that represents the studio is: " For all companies who want to keep up with the pace of the world, but attract the gaze of those watching". To achieve this in a society full of visual inputs, it is necessary to strike immediately to be recognized with a few well-directed messages. Creativity is being able to attract attention through the visual message and make people stop, even just for a moment. It is being remembered! In a world where everyone is racing to go faster it’s important to understand how things are being observed and the importance of providing a clear communication and a strong visual impact. Here is the winning approach, adopted over the years for the most diverse clients, who have enabled me to maintain an open mind and that creative freshness needed to guarantee solutions that are never obvious or predictable. Because working every day in different sectors means having one single specialization, that of quality. |
| AWARD DETAILS | |
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Duepiùtre – Più Che Hamburger Visual Identity by Laura Ferrario is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Laura Ferrario. · Click here to register inorder to view the profile and other works by Laura Ferrario. |
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