Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pepsi x Shanghai Fashion Wk SS17 Ltd Ed PRIMARY FUNCTION: Aluminum Can Graphics INSPIRATION: This limited edition can for Shanghai Fashion Week Spring/Summer 2017 celebrates the collaboration between the fashion world and Pepsi's "Live for Now" spirit. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Evocative of fresh summer retreats, tropical and palm leaves are set on the periphery of a pink flesh-toned background. The leaves part to reveal the Pepsi logo, encapsulating the Spring/Summer vibe and placing Pepsi at the intersection of fashion, lifestyle and the everyday. The can is transformed into an accessory of style accessible to all. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2017-02-28 15:56:52 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2016. |
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| AWARD DETAILS | |
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Pepsi X Shanghai Fashion Wk Ss17 Ltd Ed Aluminum Can Graphics by Pepsico Design and Innovation is Winner in Packaging Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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