PEPCity 2016 Visual Identity by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: PEPCity 2016 PRIMARY FUNCTION: Visual Identity INSPIRATION: Bold, diagonally-sliced type and dimensional gold coloring all work together to celebrate the dynamic energy and excitement that fans bring to the two biggest football events in the world. Key PepsiCo brands were also added to the PepCity logo lock-up for the Champions League Final. The result is a contemporary and elevated mark that lends voice to the unique character of the PepCity experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The PepCity 2016 logo was created as the identity for PepsiCo’s top-tier customer hospitality program during the week of the Big Game in San Francisco and the UEFA Champions League Final in Milan. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2017-02-27 20:36:10 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2016. |
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| AWARD DETAILS | |
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Pepcity 2016 Visual Identity by Pepsico Design and Innovation is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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