PepsiMoji PEC Bottle by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: PepsiMoji PRIMARY FUNCTION: PEC Bottle INSPIRATION: Pepsi emoji have the same shape, size and line weight as the Pepsi globe and are designed to resonate strongly with consumers, based on popular emoji motifs that are both globally relevant and locally significant such as food, sports, travel and music. Now, no matter what they want to say, consumers can “say it with Pepsi.” UNIQUE PROPERTIES / PROJECT DESCRIPTION: PepsiCo offers a provocative and fresh take on a cultural phenomenon with the creation of the PepsiMoji Global Campaign. By replacing the Pepsi globe with dozens of cheerful and culturally relevant faces on single serve bottles and cans, this creates a transformative brand moment. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2017-02-24 21:06:37 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2016. |
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| AWARD DETAILS | |
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Pepsimoji Pec Bottle by Pepsico Design and Innovation is Winner in Packaging Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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