DESIGN NAME: Irish Heart
PRIMARY FUNCTION: Identity
INSPIRATION: The love people have for those they love and to inspire them to take care of themselves for a longer healthier life. We built an open, accessible, human brand with hope rather than fear at the core. A thoughtful, flexible visual language has been created, with the scope to stretch from informative to dramatic, from the serious to the inspiring.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: A complete rebrand for the Irish Heart Foundation, we need to help them get their vital message heard and tackle our greatest combined killers Heart disease and Stroke. We created the core concept upon the idea that all of our hearts are connected, by looking after our own heart we look after the heart of our loved ones in turn. A thoughtful, flexible visual language has been created.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Branding, Identity
RESEARCH ABSTRACT: Strategy, Research, Brand creation, copywriting, identity
CHALLENGE: Unifying the many activities of the organisation and making their message resonate with the public.
ADDED DATE: 2017-02-22 13:21:06
TEAM MEMBERS (1) : Adam Gallacher, Nik Dillon
IMAGE CREDITS: Adam Gallacher & Nik Dillon, 2016.
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