White Futura Cinema by Alexander Wong |
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| DESIGN DETAILS | |||||
| DESIGN NAME: White Futura PRIMARY FUNCTION: Cinema INSPIRATION: Initially, the design was inspired by the iconic flower and symbol of Shanghai, the White Magnolia. Replicating the delicately curved petals of the flower, giant white sculptures hang from the ceiling, abstracted, deconstructed and then morphed into an exploded spacecraft. This key design element then posits the question: “What is Natural versus what is Artificial?”. UNIQUE PROPERTIES / PROJECT DESCRIPTION: “White Futura” is the second cinema in Shanghai alone designed by us for China Film Cinema City. This unique Cinema embodies a series of mind-blowing & complex concepts involving the Nature of our Universe (or Multiverse), it’s all about curves, exploded as well as folded elements, all giant in size. Moreover we were inventing distorted spheres and bubble-like spatial caverns (or negative entities) constantly in tension, creating a dynamic space that is taut with drama and powerfully futuristic. OPERATION / FLOW / INTERACTION: Because it’s not only about what it looks like but more importantly, it concerns what it means, explicit meanings or hidden ones. And here, the hidden layers are profoundly provocative as well as intriguing and sometimes even disturbing. Which is what any good cinema (and films) should be like in the first place. PROJECT DURATION AND LOCATION: This project is started in December 2014 and finished in January 2016, as well as it located at Shanghai Hopson International Plaza, China. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Fibreglass was the material adopted for making these exploded giant white magnolias at the cinema’s entrance lobby. In addition, white marble, Corian, golden metal, white crystal glass, stainless steel and clear mirror were also critically applied throughout the spaces. The Design Team decided to work exclusively with pure materials devoid of textures or patterns to heighten the impact of the design as an “Abstracted Design Concept”. SPECIFICATIONS / TECHNICAL PROPERTIES: 3,835 square meters Number of Cinema Houses: 8 Typical House, 1 House of 3D Giant Screen Number of Seats: 1,356 Number of Seats against Area: 35.36% TAGS: Cinema Design, Themed Cinema, Futuristic, White, Pure, Magnolia, Shanghai RESEARCH ABSTRACT: Origin of Human Civilization The concept is partially inspired by the Olympic Games Opening of 2004 in Athens with the Ancient Greek Minoan sculpture exploding into a series of abstracted spatial islands exposing more primal shapes from within and thus explaining the Origin and Evolution of Western Civilization in a stunningly beautiful dreamscape. Here, we have pushed it one step further by layering this phenomenon with the Giant White Magnolia representing Shanghai and exploding into fragment of an abstracted Spacecraft. AI vs Genesis If “Beyond Future” in Wuhan questions the origin of the Universe and its relationship with Artificial Intelligence as suggested by the seminal film “The Matrix”, then “White Futura” digs even deeper and questions the Origin of Life on Earth based on the controversial beliefs (as suggested by Zecharia Sitchin) stemming from artefacts of the Sumerian Civilization and their interpretation of Genesis through Nibiru, Tiamat and Anunnaki whose obsession with mining Gold from Planet Earth has become almost legendary. The Time Tunnel is a Golden Trail leading us deeper into the mystery of the Universe in plain sight with blazing white light. There are other controversial clues written on the walls inside the cinema houses related to key themes repeatedly exploited by “The X-Files”. This “Eyes Wide Shut” approach to design is secretly inspired by Kubrick’s beliefs and vision of our World & beyond. CHALLENGE: Wheras for “White Futura”, the biggest challenge was a structural one as we had to hang a Giant “White Magnolia” sculpture at the top of Lobby Magnolia. Hanging this sculpture, its size that of a large exploded helicopter no less, involved discussing in detail with the Contractor regarding its structural balance and poise. ADDED DATE: 2017-02-16 04:36:08 TEAM MEMBERS (7) : Alexander Wong, Chet Xin, Andy Cheung, Eddie Wong, Johnny Liu, Roy Wong and Bobo Chan IMAGE CREDITS: Image #1: Photographer Hu Wenkit, White Futura, 2016. Image #2: Photographer Hu Wenkit, White Futura, 2016. Image #3: Photographer Hu Wenkit, White Futura, 2016. Image #4: Photographer Hu Wenkit, White Futura, 2016. Image #5: Photographer Hu Wenkit, White Futura, 2016. PATENTS/COPYRIGHTS: Copyrights belong to Alexander Wong Architects Limited, 2016. |
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| Visit the following page to learn more: https://www.alexanderwong.com.hk/white-f |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: China Film Cinema PROFILE: About China Film China Film Group Corporation (hereinafter referred to as "China Film Group") is approved by the State Council in 1999 by the original Chinese film company, Beijing film studio, China Children's Film Studio, China Film Cooperation Production Company, China Film Equipment Company, Film satellite channel program center, Beijing film printing video technology factory, Huayun video CD-ROM limited liability company composed of eight units, a variety of industries comprehensive development of the domestic first-class large film group. China Film Group is the only company with the right to import the film (the import of large monopoly so that she has irreplaceable core competitiveness). Since the establishment of the China Film Group, in accordance with the requirements of the modern enterprise system, carried out the business restructuring, asset integration and property rights system reform, and gradually realize the unified development of resources, personnel, financial unified management. The formation of the film and television production production, distribution screening, domestic and foreign film management, coordination and services, cinema management, digital production, digital cinema construction and management, printing processing, film import and export, film equipment marketing, post-film development, CD Production, media operations, advertising, property management, real estate development and other prominent main business, a variety of industry and common development of the chain of business model. At present, China Film Group has a wholly-owned subsidiary of 15, the main holding, equity companies nearly 30, a movie channel, the total assets of 2.8 billion. |
| AWARD DETAILS | |
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White Futura Cinema by Alexander Wong is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Alexander Wong. · Click here to register inorder to view the profile and other works by Alexander Wong. |
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