Ueberholz Olive Tree Booth by Nico Ueberholz |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ueberholz Olive Tree PRIMARY FUNCTION: Booth INSPIRATION: For each chosen Scenario, the RGB Surface produces suitable Lighting Moods, which turn the Stand Ensemble with the Olive Tree into an exciting Meeting Place that can be experienced with all the Senses. A Place, then, with an Ambience very untypical of Fairs, which also covers every Possibility for a lastingly impressive and individual Brand Presentation! A Field of Tension between Nature and Technology. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In the Centre stands a mighty, 250 year-old Olive Tree, around which are gathered fragrant sage and Lavender Bushes. On each Side of the green Island, steps lead to the otherwise entirely white Stand, which is bordered at the Back by a Technically Innovative Lighting Wall: This consists of a strip of Flat Screens on an RGB-controlled background Surface, over which closely-coordinated Sequences of Landscape shots run. OPERATION / FLOW / INTERACTION: Olive Tree into an exciting Meeting Place that can be experienced with all the Senses. PROJECT DURATION AND LOCATION: The booth was build up on the Euroshop 2005 in Düsseldorf. |
PRODUCTION / REALIZATION TECHNOLOGY: In the Centre stands a mighty, 250 year-old Olive Tree. On Flat Screens on an RGB-controlled background Surface showing different types of landescapes SPECIFICATIONS / TECHNICAL PROPERTIES: Groundplan: 6 Meter x 7 Meter TAGS: Olive tree, Euroshop, Ueberholz, self presentation, RGB, 250 years, flat screen RESEARCH ABSTRACT: The idea was to unite nature and technology. CHALLENGE: The transport of the old tree was the biggest challenge. The tree has a weight of more than 500kg. ADDED DATE: 2017-02-13 10:30:41 TEAM MEMBERS (1) : Nico Ueberholz IMAGE CREDITS: Ueberholz |
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| Visit the following page to learn more: http://www.ueberholz.de/Projekte/archiv/ |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ueberholz GmbH PROFILE: Ueberholz is continually guided by its long-standing tagline, “we create atmosphere”. For many a year, Nico Ueberholz and his team have been creating atmospheric spaces. Spaces that instantly transform a fleeting experience into a long-lasting memory. Ueberholz develops creative spaces with his team in his offices, which radiate the inspirational power of the brand. The ueberholz office is the three-dimensional business card of their work and their ideas - radiate a clean, aesthetic ambiance, suffused with light.At every time new, surprising and inspiring. The themes of the Lichtzeitraum, olive tree and polyphonic stones have been interpreted here in a sustainable, inspirational way. |
| AWARD DETAILS | |
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Ueberholz Olive Tree Booth by Nico Ueberholz is Winner in Event and Happening Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Nico Ueberholz. · Click here to register inorder to view the profile and other works by Nico Ueberholz. |
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