Foco Shopping Mall Show sales by Zheng SongLing |
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| DESIGN NAME: Foco Shopping Mall PRIMARY FUNCTION: Show sales INSPIRATION: Mainly through experience space and shopping guide consumption as space intention, combined with nature and modern, slightly light industry elements, the space scene display and clothing, the combination of bicycle elements. Through the large number of animal elements as the theme show, the big face nature acrylic painting wall, combined with modern design and fairy tale, the full embodiment of the fashion itself, fashion, nature, unique and artistic charm! UNIQUE PROPERTIES / PROJECT DESCRIPTION: By combining the use of lovely animal elements as a theme display, combined with yarn and other more intimate art display, so that visual effects unique. Unique and pure space level charm, static and dynamic combination of functional partition, naturally let consumers feel the brand side of the real sense and quality. Women's clothing area display for experiential display, so that clothing know how to show their own, so as to mobilize consumers to buy desire. OPERATION / FLOW / INTERACTION: This space is not satisfied with a single retail, requiring the store to provide a wide range of fresh experience, so that clothing brands can also get high loyalty.The young people from the "customer" to "fans", willing to become interactive and highly involved in the activities of fans and pay PROJECT DURATION AND LOCATION: The works were exhibited at the Beijing Museum in October 2016. The project is located in Foshan, Guangdong FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Red brick, metal, acrylic paint, wood . SPECIFICATIONS / TECHNICAL PROPERTIES: The total area of about 700 square meters, a height of 4.5 meters, TAGS: Art, experiential guide consumption, break traditional retail stores RESEARCH ABSTRACT: Space and shopping guide consumption for the space intention, combined with natural and modern, light industrial design elements, space scene display and clothing, combined with bicycle elements. To the most simple design technology, reasonable modular, integrated form to create a diversified life experience space, not only increased the number of space display form, the overall environment also created a relaxed atmosphere. CHALLENGE: Low cost, but the customer creative requirements are very high, creative time is very short, fashion ADDED DATE: 2017-02-11 12:37:24 TEAM MEMBERS (1) : IMAGE CREDITS: Image # 1: provided by Zheng Songling Image # 2: Provided by Zheng Songling Image # 3: provided by Zheng Songling Image # 4: provided by Zheng Songling Image # 5: provided by Zheng Songling |
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| Visit the following page to learn more: http://2017.nestaward.com/poll/30200352? |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Foco PROFILE: The shopping mall brings a new concept, it is more like a multidimensional costume art life experience hall, has its own unique art display theme. Scene design originality, always reflect the concept of the brand, the price of clothes about a few hundred to a thousand yuan, that is not cold. Clothing brand to capital, marketing experience advantage in 2000 after the rapid expansion of competition for clothing market share, and now, once the infinite luxury scenery, fast fashion brand fever is receded. Next, FOCO apparel brand will become a shopping center of art, fashion, avant-garde representatives |
| AWARD DETAILS | |
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Foco Shopping Mall Show Sales by Zheng Songling is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.· Read the interview with designer Zheng SongLing for design Foco Shopping Mall here.· Press Members: Login or Register to request an exclusive interview with Zheng SongLing. · Click here to register inorder to view the profile and other works by Zheng SongLing. |
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